July 30, 2008
OMD Strengthens International Client Management Offering with OMD International Launch in Singapore
OMD has announced the roll-out of OMD International, their client co-ordination unit, to Singapore to meet the service the needs of their expanding international and regional client base.
The expansion comes two years after establishing the same unit in Hong Kong and on the heels of significant new regional and global assignments including Johnson & Johnson, Intel and Visa. The move sees continued investment by the media network to better manage and resource key global and regional business.
With comprehensive global, regional and local management experience between them, OMD International is jointly led by Torie Henderson in Hong Kong and Leela Nair in Singapore, who are charged to develop OMD’s international media management capabilities and expertise.
"Our regional and global business has grown from strength to strength over the past two years, and OMD International will spearhead the delivery of enhanced international media services on all key global and regional accounts as the agency's international client base continues to grow. With an extra-ordinary international client base that includes blue-chip clients such as Intel, Exxon Mobil, Johnson & Johnson, Visa, McDonald’s, Shangri-La, Venetian Macao, Pernod Ricard and Standard Chartered Bank, our vision is to provide the region’s premier international client leadership and strategic division” said Barry Cupples CEO Omnicom Media Group.
The unit will have a range of services that will be tailored to client structures including regional digital specialists, client leadership, econometric modeling and strategic planning for multinational client partners.
Maggie Choi, Managing Director OMD Asia Pacific says “Driving client benefit through elevated international client leadership is a priority for us. It is no longer just about co-ordination but about continuing to drive best practice, innovation and shared learning across the region, in a way that is meaningful and relevant for this very diverse region.”
“OMD International is truly multi-national unit made up of proven talent in local, regional and global markets. Our talent and our experience has been the backbone of development of our international capabilities and has proved a significant drawcard in winning substantial multi market new business assignments over the past eighteen months including Johnson & Johnson, Visa and Intel” says Torie Henderson Managing Director, OMD International Hong Kong.
“The unit has already had significant success with breakthrough initiatives such as the region’s first integrated cross-platform branded content channel on MSN for Visa and pulling off Johnson & Johnson’s first Asia Pacific regional content and airtime deal with Discovery” says Leela Nair Managing Director, OMD International Singapore.
