January 28, 2008


Belgacom, Belgium's second largest advertiser, has appointed OMD to handle its strategic media stewardship, planning, negotiation and buying. OMD will begin the assignment in April, after fending off competition from MediaedgeCIA, Universal Media, Carat and Space.

The Belgacom group offers integrated telecommunication services on all networks, both fixed and mobile. They provide private individuals and professionals with telephony services, internet access and television. This innovative company, which promises to "listen, anticipate and act with a visionary spirit" is a good fit with OMD Belgium.

Kristine Verhelst, Media & Production Manager comments that "OMD's proposal was the most closely aligned with Belgacom's philosophy and expectations."

Dominique De Ville, OMD Belgium’s CEO remarks "It is with great enthusiasm we take on this account, after a tough and lengthy competition. It goes without saying we are extremely proud of this significant appointment."

For further information please contact Debra Isaacson, Business Development Director, EMEA, on:

Tel: +44 (0) 207 908 3516
Mob: +44(0) 7720 880 221
Email: debra.isaacson@omd.com