August 12, 2008

Callaway Golf Company today announced that it has awarded media planning and buying responsibilities to OMD, following a review.

Callaway Golf Company creates products and services designed to make every golfer a better golfer. They manufacture and sell golf clubs and balls, and sells golf accessories under the Callaway Golf©, Odyssey©, Top-Flite© and Ben Hogan© brands in more than 110 countries worldwide.

"We were impressed by OMD’s leadership in media creativity, analytics and accountability," said xx, Callaway Golf Company. "We look forward to a successful partnership as we work to grow our business and maintain the Callaway brand’s status as the leader in the golf world."

"We are excited about this opportunity to work with one of the top sporting brands," said Alan Cohen, US CEO, OMD. "Callaway’s expertise and passion for the golfing market and OMD’s insights, ideas and results in the retail industry will make a powerful combination in reaching and engaging golf enthusiasts."

The business will be run out of OMD’s San Francisco, with oversight by Managing Director, West, Greg Castronuovo and day-to-day responsibilities managed by Laura Bracken.