April 29, 2008


Global Media Communications Agency Bests Starcom and Universal McCann

OMD Worldwide today announced that it has been awarded the global media planning and buying business for Intel® Corporation, following a review that began in December. Other finalists included incumbent Universal McCann and Starcom Digitas.

It is the agency’s second consecutive global win in 2008. In first quarter, OMD was awarded the Visa global media business.

“OMD is synonymous with delivering successful media models for top global brands,” said Nancy Bhagat, Intel’s vice president of Sales and Marketing Group and director of Integrated Marketing. “Their proven track record, state of the art business intelligence and analytics tools, media creativity and digital leadership are just a few of the reasons we are excited to embark on this new relationship.”

According to Daryl Simm, CEO of OMD Worldwide, "We are thrilled and proud to have been chosen by the global leader in digital innovation. Intel’s drive to advance technology and be a positive force in consumers’ lives provides us a fantastic opportunity to leverage our best capabilities in support of their category-leading position."

The account will be led by OMD Worldwide through hubs in each of Intel’s regions: APAC, Americas, EMEA and People’s Republic of China.