April 14, 2008


The Gunn Report for Media, which evaluates global media creativity, ranks the most-awarded campaigns agencies and advertisers in media competitions across the world. Since the Report began in 2004, OMD has maintained top ranking, this time outscoring its nearest competitor by more than twice as many points in the latest round of competition. OMD captured 234 points with the second ranked media agency scoring 110.

The Report rates agencies on a point system based on awards won in annual award competitions worldwide. Importantly, it recognizes the role that innovative, creative and effective media make in building brand engagement and demand with consumers.

"Consumers don't want to be told what to do anymore. They want to participate, share and collaborate as never before. They want to control and dictate when, where and how they are communicated to," Isabelle Musnik, editor of The Gunn Report for Media, said. "Media creativity is therefore an effective universal tool for brands for talking with consumers, meeting objectives and standing out in a crowded field of competitors."

Daryl Simm, Chairman and CEO of Omnicom Media Group, said, "Both accolades are a wonderful tribute to all our people around the world -- in OMD and across Omnicom Media Group -- and to their skill, desire, and determination to create outstanding media ideas that deliver real results for our clients."