October 01, 2007


We are pleased to announce the appointment of Andrew Tu as Regional Digital Director of S.E. Asia based in Singapore and will report directly to Jim Goh, regional managing director of Omnicom Media Group, S.E. Asia.

Andy is a veteran in the world of digital and emerging media with over 15 years of working experience that has brought him across USA and Asia. In 1995, he was responsible for the launch of the first Ogilvy Interactive office in Hong Kong developing digital campaigns for clients such as Seagram’s, Mild Seven, IBM, and American Express. In 1999 he joined the start-up team at Microsoft as regional revenue director for MSN Asia responsible for setting up the sales teams for the portal across the Asian region. His next challenge was in 2003 when he joined Astro, a payTV broadcaster in Malaysia, as general manager for the multimedia division where he built and monetized digital content and services across platforms spanning internet, interactive TV and mobile on both 2.5G and 3G.

In end 2005, Andy moved to Singapore to join Y&R as Group Director of Team Singtel responsible for developing and managing all marketing communications for Singtel both in Singapore and abroad.

“Andy is a great addition to our team in S.E. Asia because of his passion and vast experience in the world of digital” said Jim Goh “this experience combined with his grounding in direct, CRM, and brand advertising will give our clients a holistic perspective on their strategies across the region.”