July 20, 2007

as US Director of OMD Digital, Page Thompson, CEO of OMD North America, announced today.

Hagedorn was previously Director of Innovation at OMD where he helped define the next generation of integration, strategy, measurement and analytics in the digital space. In his new position, Hagedorn will oversee all digital efforts across OMD Digital's US properties which include the four OMD Digital offices of New York, Chicago, Los Angeles and San Francisco. Hagedorn also joins the OMD US Operating Council and the OMG Digital Global Council. OMD is a unit of the Omnicom Media Group.

Hagedorn succeeds Sean Finnegan, who was promoted earlier this week to the position of CEO of OMG Digital, a new Omnicom Media Group unit with responsibility for leading functional initiatives across OMG's digital media capabilities.

“Since joining OMD, Scott has revamped the digital practice to be aggressively focused on delivering high impact experiences with exceptional ROI. His strategic insights fuse media and creative strategies with customer behavior,” Thompson said.