July 01, 2007


Effective 1st July, the independent media division of PT Komunika Cegas Ilhami, Media Direction Indonesia will operate as OMD Indonesia. Worldwide, OMD is the largest media specialist with over 140 offices in 80 countries.

Ricky Subrata, CEO PT Komunika Cegas Ilhami remarked, “We are very honored to have OMD in Indonesia. We are now able to leverage on OMD’s expertise and forward thinking approach in media communications and supported by its sophisticated proprietary tools and systems. We are confident that we will serve our clients better and look forward to working with new global and regional clients in this country”.

Regional Managing Director of OMD South East Asia, Jim Goh, added,” We have been working with the staff of Media Direction Indonesia for many years and we are very excited to have them in our OMD network in Indonesia. In the face of rapid media fragmentation and fast-changing consumer behavior, we look forward to implement exciting consumer insights programs and strategic communications planning in this growing market”.

OMD Indonesia will be led by Wiwiek Siswanti, who is currently the Managing Director of Media Direction Indonesia. Wiwiek brings with her 17 years of research and media experience. She heads up Media Direction Indonesia in the last 7 years. She also teaches media advertising in University of Indonesia under the Faculty of Communications.