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Another Three For OMD at the MIXX Awards!

September 21, 2009

OMD won BIG at the MIXX Awards! The MIXX Awards is the only international interactive awards competition judged by an all-star panel representing the entire interactive advertising ecosystem – brand marketers with direct control over many of the largest advertising budgets in the country, major media company executives and advertising agency experts who create campaigns for the world's most powerful brands. Congratulations to all the winning OMDers!

Dockers iPhone Shake, Mobile Platforms. SILVER Winner!

To get young, tech-savvy males excited and talking about Dockers, the iPhone’s accelerometer (motion sensor) technology was utilized to deliver an interactive "shakable" advertisement – the first truly rich media experience for the mobile web.

The ad featured freestyle dancer Dufon Smith from the Seattle group Circle of Fire. Before users started their application-based game, a Dockers ad unit would serve with Dufon tapping his foot, instructing users to "shake" their phone to get him dancing. Once the dance routine completed, users had the opportunity to get Dufon to "shake it" again for an encore session.

McDonald’s LineRider, Digital Integration. BRONZE Winner!

McDonald’s knew it had to reprioritize its Youth Marketing initiatives to target Tween consumers when Happy Meal sales were beginning to slump. So we created a Television and Digital partnership that capitalized on LineRider.com technologies. LineRider is a program that allows users to create their own track through digital drawings that would then be "rode" by a character that followed the outline. Our program tasked Tweens to participate in a contest that allowed them to create their own Line Ride Activity and the winner would be featured in an upcoming McDonald’s branded Television spot.

The online campaign blew industry and QSR benchmarks out of the park, proving the first McDonald’s initiative geared to Tweens was a success.

Nissan Z List Sweepstakes on Xbox Live, Games. BRONZE Winner!

To drive consideration for Nissan’s new 370Z sports car among Men 18-49, we developed an integrated print/online/gaming campaign leveraging Sports Illustrated Swimsuit Edition. It included Nissan’s Z List sweepstakes that provided the chance to win a date with supermodel Melissa Keller, promoted in print online and Xbox Live.

The 370Z came to life on Xbox Live through a dedicated micro-site hosting Nissan’s “Takedown” videos along with videos of Sports Illustrated swimsuit cover models, a downloadable Nissan / Sports Illustrated swimsuit calendar (February’s "model" was a sexy Nissan 370Z) and the first email capture and lead-generation sweepstakes ever on Xbox Live.