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OMD Wins Big at Digital Internationalist Awards!

November 24, 2009

OMD won big at the Internationalist Awards for Innovative Digital Marketing Solutions, bringing home the show's greatest honor, the Grand Prix for Dockers iPhone Shake. OMD also won two Gold awards for Showtime's Nurse Jackie on Kindle and Nissan's Z List Sweepstakes on Xbox Live.

The Awards are a response to marketers asking for international best practice examples of digital solutions that enhance brands and bring results. They are an outgrowth of The Internationalist's Awards for Innovation in Media and an acknowledgment of how today's marketing strategy is affected by the growth of Digital.

Dockers iPhone Shake, GRAND PRIX!

This campaign created an innovative, entertaining and engaging advertising tactic on the iPhone, that positioned Dockers as the topic of conversation among young, tech-savvy males and the media alike.

Showtime's Nurse Jackie on Kindle, GOLD!

OMD and Showtime were the first to create and successfully implement an ad solution for the Kindle. One that monetizes this new platform, adds value to the consumer experience and effectively launched their new series Nurse Jackie.

Nissan's Z List Sweepstakes on Xbox Live, GOLD!

The Nissan campaign resulted in one of the most successful Xbox Live campaigns in history, while also representing an "industry-first" of using a wide range of digital content and lead-generation tactics on Xbox Live.