OMD New Zealand

2017 MEDIA NETWORK
OF THE YEAR

CANNES LIONS FESTIVAL OF CREATIVITY

About Us

At OMD we are dedicated to our clients’ growth. It starts with our unwavering commitment to deliver sharper insights, smarter ideas and stronger results.

At OMD New Zealand our people make the difference. We nurture an agency culture that embraces pioneering thinking, encourages compelling partnerships and emphasizes personal development. As a result, we deliver a better experience for our talent and stronger results for our clients.

Discover what inspires the most awarded agency network in the world and how more powerful insights, ideas and results can unlock greater success for your brand.

"The approach OMD takes with us is simple; what is good for our business is good for theirs. Unafraid of an honest conversation, they have a seat at the table when it comes to building a strategy, they share in the challenge of a tactic, and they hold themselves to account for their performance and ours. Ultimately though it comes back to trust; we trust OMD with our business."

"The principle challenge of the Going Digital programme was to ensure that all New Zealanders were aware of the digital switchover and had full knowledge of what they needed to do and when. OMD ensured that across the diverse New Zealand population this was achieved, be it through large broadcast campaigns, specific campaigns targeted at ethnic minority groups or individual smart data led targeting."

Our Work

Awards

OMD NZ, New Zealand Media Agency of the Year, Gold, Campaign Asia 2015

OMD NZ, New Zealand Media Agency of the Year, Gold, Campaign Asia 2014

OMD NZ, New Zealand Media Agency of the Year, Gold, Campaign Asia 2013

Frucor, Jono V Ben, Gold, Best Collaboration, CAANZ Beacons 2016

Frucor, Jono V Ben, Gold, Best Launch, CAANZ Beacons 2016

Frucor, Jono V Ben, Silver, Fast Moving Consumer Goods, CAANZ Beacons 2016

Air NZ, 2 tech platforms revolutionise Air NZ planning, Silver, Best Use of Data, CAANZ Beacons 2016

Air NZ, 2 tech platforms revolutionise Air NZ planning, Silver, Best Use of Technology, CAANZ 2016

Air NZ, Take another look: Revitalising Queensland, Silver, Best Use of Event, CAANZ Beacons 2016

Air NZ, Take another look: Revitalising Queensland, Silver, Most Effective, CAANZ Beacons 2016

McDonalds, Create your taste, Silver, Best Launch, CAANZ Beacons 2016

NZ Transport Authority, Blazed Drug Driving, Gold Best Use of Branded Content, CAANZ Beacons 2014

Heart of the City, #loveyourcityblc, Silver Best Integrated Campaign, CAANZ Beacons 2014

Frucor, V Robbers, Silver FMCG,CAANZ Beacons 2014

Frucor, V Robbers, Silver Best Integrated Campaign, CAANZ Beacons 2014

Wellington Ukulele Orchestra, Nothing Beats a Jingle, Silver Best Small Budget, CAANZ Beacons 2014

Tourism Australia, Explore your Passion, Silver Consumer Services, CAANZ Beacons 2014

Tourism Australia, Passions, Best Media Thinking, Winner, News Works 2014

Tourism Australia, Passions, Best News Brand Campaign, Winner, News Works 2014

NZ Transport Authority, Flash Driver, Bronze Lion, Cannes 2013

New Zealand Transport Authority, Flash Driver, Gold Smart Idea, CAANZ Media Awards 2013

NZ Transport Authority, Flash Driver, Silver Best use of Digital Landscape, CAANZ Media Awards 2013

New Zealand Transport Authority, Flash Driver, Silver Public service, CAANZ Media Awards 2013

NZ Transport Authority, Drug Driving, Silver Public Service, CAANZ Media Awards 2013

Frucor Beverages, Mizone, Silver Lead Medium, CAANZ Media Awards 2013

NZ Transport Authority, Drug Driving, Silver Best Integrated Campaign, CAANZ Media Awards 2013

Avalon Waterways, Live like a Local, Silver Best use of Insight, CAANZ Media Awards 2013

Roadshow Film Distributors, Kiwi Critics, Silver Small Budget, CAANZ Media Awards 2013

Tip Top NZ, Kapiti Couples’ Movies, Silver Best Launch, CAANZ Media Awards 2013

Going Digital, Hawkes Bay & West Coast Go Digital, Silver Most effective, CAANZ Media Awards 2013

Roadshow Film Distributors, Kiwi Critics, Silver Most effective, CAANZ Media Awards 2013

Frucor Beverages, Mizone, Silver Most effective, CAANZ Media Awards 2013

Roadshow Film Distributors, Kiwi Critics, Silver Best use earned/owned, CAANZ Media Awards 2013

Heart of the City, Love your City, Best Media Thinking Winner, News Works 2013

Heart of the City, Love your City, Best Integrated Highly Commended, News Works 2013

OMD NZ, New Zealand Media Agency of the Year, Silver, Campaign Asia 2012

Our People

Kath Watson

CEO

OMD New Zealand CEO Kath Watson has never been more excited to be part of our industry. She has led the evolution of OMD New Zealand to ensure our services and our staff are constantly equipped to understand consumer behaviour in this multi device era, providing our clients with better, more innovative strategies, ideas and campaign execution.

As CEO, Kath’s role is to ensure OMD continues to respond to constant change in consumer behaviour and technological advancement and remain at the forefront of the New Zealand media industry. Attracting and retaining smarter staff and agency leaders to deliver better work is a core part of her mission.

With 20+ years in the advertising industry, Kath led the successful merger of two media departments to create New Zealand’s largest media agency, won multiple agency of the year awards (most recently the prestigious Campaign Asia New Zealand Media Agency of the Year 2013) and was the first female to win the Fairfax Admedia CEO of the Year (2009).

Kath’s lengthy experience and leadership in the communications industry means she is well equipped to help clients maximize their communication strategies with consumers.

Andrew Reinholds

Managing Partner

Against the backdrop of a constantly changing and evolving media landscape, media agencies too, must constantly adapt and evolve in order to become better business partners to their clients.

Andrew’s passion is to create and nurture a culture at OMD Auckland that ensures the agency remains at the forefront of media insight and understanding. He also insures that our people are relentless in their desire to deliver better outcomes for our clients.

With a strong team dynamic and healthy competitive spirit, Andrew’s mantra is that a champion team will always beat a team of champions. OMD Auckland combines this approach with a culture that demands constant curiosity and a desire to make things happen, making them the benchmark for excellence in the New Zealand market.

Starting in media over eighteen years ago, Andrew has worked at some of the country’s top agencies – from media independents to creative powerhouses. He has been instrumental in transforming the local media awards programme into a value-add for our industry. In 2013, Andrew represented New Zealand on the Media Jury at the International Festival of Creativity at Cannes.

Andrew’s hunger to deliver better and smarter work for clients drives the agency and its people to consistently deliver insights, ideas and results that drive client business growth.

Zac Stephenson

General Manager

Insights that drive results are rooted in deep client relationships. As such, providing world-class thinking and service that drives client business forward is crucial to OMD New Zealand’s success.

Zac governs the 50-strong Client Service team in Auckland. He is tasked to deliver better resource, relationships and results for OMD Auckland’s client portfolio, while fostering a culture of continual progression amongst its people.

Zac’s media career spans fourteen years, three agency networks, and two markets (NZ & UK). Zac has extensive experience with some of the world’s top brands, across a number of product categories, with a portfolio of highly-awarded work based on sustainable business growth through deeper consumer connection.

This experience, combined with Zac’s razor sharp focus on excellence infuses our teams with the desire to deliver outstanding outcomes to OMD’s clients.

Adriana Botha

People and Development Director

At OMD New Zealand, we believe that while good people deliver good solutions, passionate people deliver inspired results. Adriana ensures that at OMD New Zealand, our people and our culture remain a top priority.

Adriana is an accomplished People and Development Director with over 18 years of experience gained from working in a multitude of industries both nationally and internationally. Adriana has held various executive Human Resources and Organisational Development leadership positions with companies like APN News and Media, Serco, Westpac Bank, Deloitte and Barkley’s (ABSA) Bank.

She holds a Master’s Degree in Human Resources, a professional qualification in Marketing and in Business Administration. Her passion for HR has resulted in various articles and publications on change and transformation, employment branding and employee engagement and led to her involvement in the Global HR industry as an international guest speaker.

She brings with her a wealth of knowledge, creative and innovative solutions to grow the business through strategic HR initiatives and to engage our employees with our vision.

OMD Auckland

OMD Wellington

Culture

@omd_newzealand

Our News

Tweets

@OMD_APAC

OMD APAC @OMD_APAC

''At the end of the day we’re in the business of giving our clients the best advice possible''. Catch Stephen Li a… https://t.co/1XOuGahcxx

October 10

OMD APAC @OMD_APAC

Congratulations @AimeeBuchanan18 ! https://t.co/02cBnkeGKq

October 9

OMD APAC @OMD_APAC

Harpreet Kaur, Strategy Manager,OMD Singapore shares her view on the 'The Future of Automotive’ - https://t.co/3R2H2TUGEz

October 4

Join OMD

THE DIFFERENCE IS OUR PEOPLE

Meet us on FACEBOOK

Meet us on Google+

THE DIFFERENCE IS OUR NETWORK

Connect on LINKEDIN

THE DIFFERENCE IS YOU

Explore our CAREERS

FOR MORE INFORMATION CONTACT CAREERS.NZ@OMD.COM

Meet Dom

Dominic Meehan

Account Executive

WHEN DID YOU JOIN OMD
October 2016

WHAT DID YOU DO BEFORE JOINING OMD
Working in Global Investment for Omnicom Media Group in London

WHAT IS YOUR CURRENT ROLE AND HAVE YOU HAD ANY OTHER ROLES IN THE BUSINESS
Account Executive and other than my role in London, no!

WHAT HAS BEEN YOUR FAVOURITE MOMENT WHILE WORKING AT OMD
Presenting my first recommendation to a client!

ANYTHING UNIQUE ABOUT OMD
Having so many experts available to pick their brains at any time!

WHAT IS THE OFFICE LIKE
Loud (possibly my fault) and occasionally filled with terrible music when a tight guard isn’t kept on the Spotify

Meet Kat

Kat Stephenson

Head of Search

WHEN DID YOU JOIN OMD
August 2013

WHAT DID YOU DO BEFORE JOINING OMD
I was in a similar role in Cape Town so SEM, team management, client management, but also some seo and social marketing (display, youtube and facebook).

WHAT IS YOUR CURRENT ROLE AND HAVE YOU HAD ANY OTHER ROLES IN THE BUSINESS
Initially my role was Search Director of the Wellington office, but in June 2015 my responsibilities grew to include the Auckland office as well.

WHAT HAS BEEN YOUR FAVOURITE MOMENT WHILE WORKING AT OMD
I’m quite lucky in that my favourite moment is a regular occurrence – it’s seeing the comradery when people from all areas of the business, juniors and seniors, come together to brainstorm ideas, work on piece of business, or socialise.

ANYTHING UNIQUE ABOUT OMD
OMD encourages a culture of fearlessness and while this often results in success, it does occasionally result in failure. In these instances we’re supported completely by our teams and encouraged to pick ourselves up, learn from our mistakes, and keep pushing ourselves to do better.

WHAT IS THE OFFICE LIKE
As a whole the office is friendly and creative team who encourage each to push the boundaries and support each other when things don’t go to plan.

Meet Marty

Marty Bull

Senior Digital Project Manager

WHEN DID YOU JOIN OMD
February 2013

WHAT ATTRACTED YOU TO OMD
I went through the CAANZ internship, where the differing media agencies pitched to us as we pitched to them. OMD had the best pitch, hands down, and were quick to follow-up too.

WHAT IS YOUR CURRENT ROLE / HAVE YOU HAD ANY OTHER ROLES IN THE BUSINESS
I’m currently a Senior Digital Project Manager / Account Manager here in Wellington, working on multiple overseas digital accounts. I was previously an Account Manager, AE and Graduate in Auckland, working in the Dynamo office across a range of national clients.

WHAT DO YOU LIKE ABOUT WORKING AT OMD
The people are great, the clients are interesting, and the opportunities are global.

WHY WOULD YOU RECOMMEND OMD
The people

WHAT IS THE OFFICE LIKE / THE TEAM YOU WORK WITH
There’s a great social vibe across the whole office, it’s a fun place to work. Work-wise we have experts in every field within the wider group, which exposes you to best in class work on a constant basis.

Meet Jenna

Jenna Aloe

Senior Account Manager

WHEN DID YOU JOIN OMD
January 2015

WHAT ATTRACTED YOU TO OMD
I like working for the best!

WHAT DO YOU LIKE ABOUT WORKING AT OMD
The freedom and support to get your clients trying new and improved ways of advertising.

WHY WOULD YOU RECOMMEND OMD
Because they have the right people, tools and resources to make a difference to your business.

WHAT ADVICE WOULD YOU GIVE SOMEONE LOOKING TO JOIN OMD
You've been given a great opportunity and it's up to you to make the most of it.

ANYTHING UNIQUE ABOUT OMD
Our ability to unite/support/inspire/motivate when the pressure is on.

Meet Rebecca

Rebecca Lloyd

Account Director

WHEN DID YOU JOIN OMD
May 2015

WHAT DID YOU DO BEFOREHAND
I’ve worked in media since 1998, with a couple of breaks for maternity leave, in both full service & media agencies. I started out as a Media Assistant and my role prior to joining OMD was as a Senior Planner.

WHAT ATTRACTED YOU TO OMD
A great opportunity to develop my career working with talented people that I respect, on great pieces of business.

WHAT IS THE OFFICE LIKE
The office has a great vibe. The layout & facilities make it easy to communicate & collaborate, by all being together in one open plan space, with plenty of breakout space for meetings. The team are great, we work hard, have fun, and look after each other.

WHAT IS UNIQUE ABOUT OMD
The people development programmes at OMD are something I haven’t experienced in other agencies. The easy access to training and opportunities to upskill & gain knowledge is so valuable.

WHAT IS YOUR INSPIRATION
My children are my biggest inspiration. Their creativity and fearlessness is refreshing, and they are a constant reminder of how quickly media changes – they think Facebook is for old people!

Meet Genevieve

Genevieve Lawrence

Senior Account Manager

WHEN DID YOU JOIN OMD
June 2012

WHAT DID YOU DO BEFORE JOINING OMD
After wrapping up a Design degree at Otago, I spent 5 months in Hanmer Springs at The Heritage Hotel before moving to Auckland.

WHAT IS YOUR CURRENT ROLE AND HAVE YOU HAD ANY OTHER ROLES IN THE BUSINESS
Account Manager. Previously, Account Exec, Grad, Receptionist, Temp Receptionist.

WHAT HAS BEEN YOUR FAVOURITE MOMENT WHILE WORKING AT OMD
Working with Rob on the Young Lions competition. High pressure, not a lot of sleep, a looming deadline and a mad rush at the end but the feeling after hitting send was amazing and it was eye opening to see what we’re capable of with only 24 hours to do it! It made me approach client briefs differently after that experience.

ANYTHING UNIQUE ABOUT OMD
A genuine closeness within the teams. The friendships we make here extend outside of the workday which contributes to the overall environment and output of work. There’s a real sense of all working together to do great work and an understanding of how we all fit into that which I think is pretty special.

WHAT IS THE OFFICE LIKE
High energy, open plan with lots of space for collaboration and socialising!