OMD New Zealand

2017 MEDIA NETWORK
OF THE YEAR

CANNES LIONS FESTIVAL OF CREATIVITY

About Us

At OMD we are dedicated to our clients’ growth. It starts with our unwavering commitment to deliver sharper insights, smarter ideas and stronger results.

At OMD New Zealand our people make the difference. We nurture an agency culture that embraces pioneering thinking, encourages compelling partnerships and emphasizes personal development. As a result, we deliver a better experience for our talent and stronger results for our clients.

Discover what inspires the most awarded agency network in the world and how more powerful insights, ideas and results can unlock greater success for your brand.

They know our business & are trusted partners working with internal & external partners, delivering & implementing relevant recommendations. They demonstrate expertise across the whole media market place, from using analytics to ensure our TV campaigns are maximised to a broad ranging digital media offering including programmatic, SEM, SEO & a dedicated attribution team that has allowed us to take our media planning to the next level. OMD are an essential extension to our marketing team.

"OMD and its specialist business units understand how brands need to operate in the increasingly digitalised world. This is an agency that still understands the importance of consumer insight and behavior change but then seamlessly connects that to digital environments that produce positive ROI. Rather than letting technology or digital lead the agenda and then missing the mark in terms of the connection with your target audiences.”

As a client of OMD Wellington, I’ve always felt the team has our best interests to the fore. They pride themselves on excellent client service & behind the scenes work hard to ensure smooth delivery of effective marketing. They think in a properly integrated way, combining traditional & digital media to complement one another, & when needed tap into the digital and data expertise that resides in the larger Auckland office. Their culture is respectful, energetic, curious and fun.

Our Work

Awards

OMD NZ, New Zealand Media Agency of the Year, Gold, Campaign Asia 2015

OMD NZ, New Zealand Media Agency of the Year, Gold, Campaign Asia 2014

OMD NZ, New Zealand Media Agency of the Year, Gold, Campaign Asia 2013

Frucor, Jono V Ben, Gold, Best Collaboration, CAANZ Beacons 2016

Frucor, Jono V Ben, Gold, Best Launch, CAANZ Beacons 2016

Frucor, Jono V Ben, Silver, Fast Moving Consumer Goods, CAANZ Beacons 2016

Air NZ, 2 tech platforms revolutionise Air NZ planning, Silver, Best Use of Data, CAANZ Beacons 2016

Air NZ, 2 tech platforms revolutionise Air NZ planning, Silver, Best Use of Technology, CAANZ 2016

Air NZ, Take another look: Revitalising Queensland, Silver, Best Use of Event, CAANZ Beacons 2016

Air NZ, Take another look: Revitalising Queensland, Silver, Most Effective, CAANZ Beacons 2016

McDonalds, Create your taste, Silver, Best Launch, CAANZ Beacons 2016

NZ Transport Authority, Blazed Drug Driving, Gold Best Use of Branded Content, CAANZ Beacons 2014

Heart of the City, #loveyourcityblc, Silver Best Integrated Campaign, CAANZ Beacons 2014

Frucor, V Robbers, Silver FMCG,CAANZ Beacons 2014

Frucor, V Robbers, Silver Best Integrated Campaign, CAANZ Beacons 2014

Wellington Ukulele Orchestra, Nothing Beats a Jingle, Silver Best Small Budget, CAANZ Beacons 2014

Tourism Australia, Explore your Passion, Silver Consumer Services, CAANZ Beacons 2014

Tourism Australia, Passions, Best Media Thinking, Winner, News Works 2014

Tourism Australia, Passions, Best News Brand Campaign, Winner, News Works 2014

NZ Transport Authority, Flash Driver, Bronze Lion, Cannes 2013

New Zealand Transport Authority, Flash Driver, Gold Smart Idea, CAANZ Media Awards 2013

NZ Transport Authority, Flash Driver, Silver Best use of Digital Landscape, CAANZ Media Awards 2013

New Zealand Transport Authority, Flash Driver, Silver Public service, CAANZ Media Awards 2013

NZ Transport Authority, Drug Driving, Silver Public Service, CAANZ Media Awards 2013

Frucor Beverages, Mizone, Silver Lead Medium, CAANZ Media Awards 2013

NZ Transport Authority, Drug Driving, Silver Best Integrated Campaign, CAANZ Media Awards 2013

Avalon Waterways, Live like a Local, Silver Best use of Insight, CAANZ Media Awards 2013

Roadshow Film Distributors, Kiwi Critics, Silver Small Budget, CAANZ Media Awards 2013

Tip Top NZ, Kapiti Couples’ Movies, Silver Best Launch, CAANZ Media Awards 2013

Going Digital, Hawkes Bay & West Coast Go Digital, Silver Most effective, CAANZ Media Awards 2013

Roadshow Film Distributors, Kiwi Critics, Silver Most effective, CAANZ Media Awards 2013

Frucor Beverages, Mizone, Silver Most effective, CAANZ Media Awards 2013

Roadshow Film Distributors, Kiwi Critics, Silver Best use earned/owned, CAANZ Media Awards 2013

Heart of the City, Love your City, Best Media Thinking Winner, News Works 2013

Heart of the City, Love your City, Best Integrated Highly Commended, News Works 2013

OMD NZ, New Zealand Media Agency of the Year, Silver, Campaign Asia 2012

Our People

Nigel Douglas

CEO OMD New Zealand

Jane Stanley

MD Specialist Business Units OMD

Jane is passionate about leading innovation in the world of marketing and communications. Innovation that leads to an inspiring workplace for internal teams, a rewarding partnership for clients and a profitable outcome for everyone involved. With experience spanning all types of marketing agencies (from Brand, to Creative ATL, to Digital, to CRM and to Media), she has been part of marketing leadership teams for the past 12 years.

A data strategist originally by trade, she have progressed to leading agency teams across Strategy, Search, Digital Media, UX, Data, Digital Production, Technology and Programmatic. Her experience has been gained across multiple markets (Europe, Asia and the Middle East) and across multiple categories and brands including FMCG, Automotive, Retail and Telco.Over the years she has maintained an hands-on role in the development of award winning campaigns (including Cannes, Cristal and Festival of Media). However, even though awards are important, she never loses sight of the fundamental goal, the profitable success of the clients she represents.

In her role as Managing Director of Specialist Business Units, she leads key aspects of their data, digital and technology offering at OMD New Zealand.

Andrew Reinholds

Managing Partner, OMD Auckland

Against the backdrop of a constantly changing and evolving media landscape, media agencies too, must constantly adapt and evolve in order to become better business partners to their clients.Andrew’s passion is to create and nurture a culture at OMD Auckland that ensures the agency remains at the forefront of media insight and understanding. He also insures that our people are relentless in their desire to deliver better outcomes for our clients.With a strong team dynamic and healthy competitive spirit, Andrew’s mantra is that a champion team will always beat a team of champions. OMD Auckland combines this approach with a culture that demands constant curiosity and a desire to make things happen, making them the benchmark for excellence in the New Zealand market.Starting in media over eighteen years ago, Andrew has worked at some of the country’s top agencies – from media independents to creative powerhouses. He has been instrumental in transforming the local media awards programme into a value-add for our industry. In 2013, Andrew represented New Zealand on the Media Jury at the International Festival of Creativity at Cannes.Andrew’s hunger to deliver better and smarter work for clients drives the agency and its people to consistently deliver insights, ideas and results that drive client business growth.

Linus Hjoberg

Managing Partner, OMD Wellington

After more than 20 years within the media agency industry in the Nordics, LinuS decided to move with his family to lovely NZ and to join OMD Wellington. LinuS has extensive experience from a broad variety of categories, clients and brands as well as leading highly skilled teams towards a common vision. He also have a passion for business challenges, communication, people and relationships – and thrives on building a culture fostering Trusted Advisors for our clients.
“I truly believe that the power of success for our clients and for us lie in teaming up people with different backgrounds, interests, skillsets and ways of getting things done – but all with the same view on behaviours and values. In my view, that’s when the magic happens and that’s what creates long term growth for the clients and partners we work with”
For OMD Wellington, this approach means a constantly curious team, that is always supporting each other and with a relentless effort to always deliver above expectations.
“I’m exceptionally proud of the talent we have within OMD and every single day I’m looking forward to going to work to together with the team and our partners make astonishing work for our clients”

OMD Auckland

OMD Wellington

Our News

Tweets

@OMD_APAC

OMD APAC @OMD_APAC

Missed #Campaign360 this year? Catch industry leaders from platforms like #Google, #Alibaba and #Oracle, marketing… https://t.co/D7J2UphxBG

April 20

OMD APAC @OMD_APAC

RT @OMD_Worldwide: Chief Client Officer, Monica Karo, will be sitting down with journalist @kenauletta to talk about his new book "Frenemie…

April 16

OMD APAC @OMD_APAC

RT @OMD_Aus: Pleased to announce these exciting changes to our OMD Melbourne leadership team! https://t.co/R0thl8Zaaa

April 11

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Explore our CAREERS

FOR MORE INFORMATION CONTACT CAREERS.NZ@OMD.COM

Meet Dom

Dominic Meehan

Account Executive

WHEN DID YOU JOIN OMD
October 2016

WHAT DID YOU DO BEFORE JOINING OMD
Working in Global Investment for Omnicom Media Group in London

WHAT IS YOUR CURRENT ROLE AND HAVE YOU HAD ANY OTHER ROLES IN THE BUSINESS
Account Executive and other than my role in London, no!

WHAT HAS BEEN YOUR FAVOURITE MOMENT WHILE WORKING AT OMD
Presenting my first recommendation to a client!

ANYTHING UNIQUE ABOUT OMD
Having so many experts available to pick their brains at any time!

WHAT IS THE OFFICE LIKE
Loud (possibly my fault) and occasionally filled with terrible music when a tight guard isn’t kept on the Spotify

Meet Kat

Kat Stephenson

Head of Search

WHEN DID YOU JOIN OMD
August 2013

WHAT DID YOU DO BEFORE JOINING OMD
I was in a similar role in Cape Town so SEM, team management, client management, but also some seo and social marketing (display, youtube and facebook).

WHAT IS YOUR CURRENT ROLE AND HAVE YOU HAD ANY OTHER ROLES IN THE BUSINESS
Initially my role was Search Director of the Wellington office, but in June 2015 my responsibilities grew to include the Auckland office as well.

WHAT HAS BEEN YOUR FAVOURITE MOMENT WHILE WORKING AT OMD
I’m quite lucky in that my favourite moment is a regular occurrence – it’s seeing the comradery when people from all areas of the business, juniors and seniors, come together to brainstorm ideas, work on piece of business, or socialise.

ANYTHING UNIQUE ABOUT OMD
OMD encourages a culture of fearlessness and while this often results in success, it does occasionally result in failure. In these instances we’re supported completely by our teams and encouraged to pick ourselves up, learn from our mistakes, and keep pushing ourselves to do better.

WHAT IS THE OFFICE LIKE
As a whole the office is friendly and creative team who encourage each to push the boundaries and support each other when things don’t go to plan.

Meet Marty

Marty Bull

Senior Digital Project Manager

WHEN DID YOU JOIN OMD
February 2013

WHAT ATTRACTED YOU TO OMD
I went through the CAANZ internship, where the differing media agencies pitched to us as we pitched to them. OMD had the best pitch, hands down, and were quick to follow-up too.

WHAT IS YOUR CURRENT ROLE / HAVE YOU HAD ANY OTHER ROLES IN THE BUSINESS
I’m currently a Senior Digital Project Manager / Account Manager here in Wellington, working on multiple overseas digital accounts. I was previously an Account Manager, AE and Graduate in Auckland, working in the Dynamo office across a range of national clients.

WHAT DO YOU LIKE ABOUT WORKING AT OMD
The people are great, the clients are interesting, and the opportunities are global.

WHY WOULD YOU RECOMMEND OMD
The people

WHAT IS THE OFFICE LIKE / THE TEAM YOU WORK WITH
There’s a great social vibe across the whole office, it’s a fun place to work. Work-wise we have experts in every field within the wider group, which exposes you to best in class work on a constant basis.

Meet Jenna

Jenna Aloe

Senior Account Manager

WHEN DID YOU JOIN OMD
January 2015

WHAT ATTRACTED YOU TO OMD
I like working for the best!

WHAT DO YOU LIKE ABOUT WORKING AT OMD
The freedom and support to get your clients trying new and improved ways of advertising.

WHY WOULD YOU RECOMMEND OMD
Because they have the right people, tools and resources to make a difference to your business.

WHAT ADVICE WOULD YOU GIVE SOMEONE LOOKING TO JOIN OMD
You've been given a great opportunity and it's up to you to make the most of it.

ANYTHING UNIQUE ABOUT OMD
Our ability to unite/support/inspire/motivate when the pressure is on.

Meet Rebecca

Rebecca Lloyd

Account Director

WHEN DID YOU JOIN OMD
May 2015

WHAT DID YOU DO BEFOREHAND
I’ve worked in media since 1998, with a couple of breaks for maternity leave, in both full service & media agencies. I started out as a Media Assistant and my role prior to joining OMD was as a Senior Planner.

WHAT ATTRACTED YOU TO OMD
A great opportunity to develop my career working with talented people that I respect, on great pieces of business.

WHAT IS THE OFFICE LIKE
The office has a great vibe. The layout & facilities make it easy to communicate & collaborate, by all being together in one open plan space, with plenty of breakout space for meetings. The team are great, we work hard, have fun, and look after each other.

WHAT IS UNIQUE ABOUT OMD
The people development programmes at OMD are something I haven’t experienced in other agencies. The easy access to training and opportunities to upskill & gain knowledge is so valuable.

WHAT IS YOUR INSPIRATION
My children are my biggest inspiration. Their creativity and fearlessness is refreshing, and they are a constant reminder of how quickly media changes – they think Facebook is for old people!

Meet Genevieve

Genevieve Lawrence

Senior Account Manager

WHEN DID YOU JOIN OMD
June 2012

WHAT DID YOU DO BEFORE JOINING OMD
After wrapping up a Design degree at Otago, I spent 5 months in Hanmer Springs at The Heritage Hotel before moving to Auckland.

WHAT IS YOUR CURRENT ROLE AND HAVE YOU HAD ANY OTHER ROLES IN THE BUSINESS
Account Manager. Previously, Account Exec, Grad, Receptionist, Temp Receptionist.

WHAT HAS BEEN YOUR FAVOURITE MOMENT WHILE WORKING AT OMD
Working with Rob on the Young Lions competition. High pressure, not a lot of sleep, a looming deadline and a mad rush at the end but the feeling after hitting send was amazing and it was eye opening to see what we’re capable of with only 24 hours to do it! It made me approach client briefs differently after that experience.

ANYTHING UNIQUE ABOUT OMD
A genuine closeness within the teams. The friendships we make here extend outside of the workday which contributes to the overall environment and output of work. There’s a real sense of all working together to do great work and an understanding of how we all fit into that which I think is pretty special.

WHAT IS THE OFFICE LIKE
High energy, open plan with lots of space for collaboration and socialising!