OMD Netherlands

EARNING BRANDS A
GREATER SHARE OF
PEOPLE’S LIVES

About Us

At OMD we are dedicated to our clients’ growth. It starts with our unwavering commitment to deliver sharper insights, smarter ideas and stronger results.

At OMD Netherlands we are dedicated to helping our clients achieve their goals. We go much further than simply purchasing media: we combine our knowledge of what data matters most with exceptional creativity and state-of-the-art technologies to devise the most effective way of meeting consumers’ ever-changing needs in our fast-paced world.

Discover what inspires the most awarded agency network in the world and how more powerful insights, ideas and results can unlock greater success for your brand.

“OMD have shown multiple times how they can contribute in an integrated way with HEMA's growth pillars. OMD is, like no other, able to translate strong concepts into powerful 360 degree campaigns.”

Our Work

Awards

Bristol, Birkenstocks promotion, Radio Advertisers of the Year, RAB Radio Advertising Awards 2017

McDonald's, Excuus, Consumer Choice, RAB Radio Advertising Awards 2017

Ziggo, Het plezier van Ziggo, Services category, San Accent 2017

OMD Programmatic, bronze, Effective Use of Data category, IAB MIXX Awards Europe 2017

Ministerie van Infrastructuur en Milieu, BIEM! Vuurwerkcampagne, Non profit category, Esprix 2017

PepsiCo, Doritos VR battle, gold, Digital Campaign category, Spin 2017

PepsiCo, Doritos VR Battle, shortlisted, Best Innovation category, De Beste Social Awards 2017

OMD Programmatic, shortlisted, Data-Driven Creative category, IAB Programmatic Awards 2017

OMD Programmatic, Marco Bar, shortlisted, Programmatic Talent category, IAB Programmatic Awards 2017

Renault, Viva400, Durables category, shortlisted, San Accent 2017

PepsiCo, Doritos #PlayBold, Silver, FMCG category, Esprix 2016

Amnesty International, Death Penalty/My last day, Silver, Not for profit category, Esprix 2016

Amnesty International, Death Penalty/My last day, Bronze, Small budget category, Esprix 2016

Amnesty International, Death Penalty/My last day, Bronze, Film Craft category, Cannes Lions, 2015

Amnesty International, Death Penalty/My last day, Bronze, Radio category, Cannes Lions, 2015

PepsiCo, Doritos Jacked Streetrace, Bronze, Esprix 2015

Eneco, NK Tegenwind Fietsen, Bronze, Esprix 2015

Achmea, Zilveren Kruis, App de Vakantiedoktor, bronze, Esprix 2015

PepsiCo, Doritos, #PlayBold, Winner, Fast Moving category, San Accent 2015

Achmea, Zilveren Kruis, Valerio vraagt het, winner, Financial category, San Accent 2015

McDonald’s, No logo, winner, Retail category, San Accent 2015

PepsiCo, Lays, Raad de smaak, winner, Fast-moving category, San Accent 2015

TNT, Corporate, winner, San Accent 2015

PepsiCo, Lay’s Raad de Smaak, silver, Media Planning category, Spin 2015

Our People

Olger Smit

Head of Strategy

“However beautiful the strategy, you should occasionally look at the results” – Sir Winston Churchill

Olger is an experienced and highly acclaimed strategist and leader, with digital roots and a firm belief that good strategy is based on data, is digital at heart and drives results. He leads OMD’s strategy offering and drives our quest for sharper insights, smarter ideas and stronger results, all of which are directed at delivering our clients greater value. He is currently a hands-on leader across innovation projects for key clients and longer-term strategic planning. He understands the importance of genuinely putting aside time for his clients and is always up for a discussion on the latest global developments and connecting brands with people.

Over his 15 years at Omnicom, on both the media and creative sides, Olger has led primarily digital campaigns for a wide range of industry-leading clients including Heineken, Unilever, Albert Heijn, Vodafone, McDonald’s and Lays, and has in-depth experience in data-driven marketing and strategy. Having started playing rugby at 40, Olger is not one to walk away from a challenge - even if it means getting his hands dirty and starting at the very bottom to learn a new skill.

Sanne van Dooren

Director, Business Development

“Do it with passion or don’t do it at all.” Sanne is a natural bridge builder with an innate understanding of what makes people tick – a talent she refers to as her ‘sixth sense people skills’. Combining natural curiosity, enthusiasm and drive, she is fascinated by change and innovation, passionate about understanding how the world is constantly changing and how to respond to this change most intelligently.

Aside from sharp intuition, Sanne has more than fifteen years’ experience in digital marketing and sales. Prior to her appointment at OMD in the summer of 2016, she was on the Board of Directors at a programmatic data-driven start-up, driving their growth and increasing their scale – she implemented and developed the sales and marketing team which drove substantial annual growth. She was later jointly responsible for supervising a restructuring programme and subsequent merger with a listed company.

Sanne now harnesses her energy and experience for the benefit of OMD and our clients. A member of the management team and responsible for marketing, pitch management and product development, she is responsible for sustainably growing OMD by ensuring we are responding to our clients’ needs.

Ingeborg van der Giesen

Business Unit Director

What you see is what you get! Ingeborg is a bold, honest and pragmatic marketing communications expert with great interpersonal skills. She doesn’t like standard solutions – her motto is ‘get to the point and tell me what you need!’ She exceeds all expectations with her enthusiastic, ‘outside the box’ approach.

Ingeborg leads one of OMD’s largest local and global clients, leading her team to ensure that we provide them with best-in-class strategies and outstanding execution of all channels. Even more importantly, she works closely with her clients to challenge them in their business and marketing objectives and prepare them for far-reaching changes in the marketing communications landscape.

With 20 years’ experience, Ingeborg progressed rapidly from Junior Media Planner to Client Service Director. She received her digital baptism of fire at a progressive digital company where she gained the basic digital savvy she still applies to all her work. While advertisers aim for ‘brand love’, Ingeborg gives them ‘agency love’ in spades and her team ‘family love’. She will do whatever it takes to ensure the happiness of her clients and her team.

Roeland de Jong

Business Unit Director

Change only happens when the stars align. Set to create a future in technology, Roeland has developed his talent to deliver unexpected solutions for today and ultimately align the stars for tomorrow. At OMD, Roeland is driven to take on today’s increasingly complex media challenges in conjunction with brand ambitions. He is a ‘people person’ at heart and understands the importance of aligning the right people. Creative leadership, mood, talent management and cleverly organised teams are his answer to tackling today’s biggest challenge: anticipating a rapidly changing landscape.

With technology in his DNA, a background in creative strategy and experience in ventures embracing innovation, Roeland has founded tech start-ups encompassing content-to-commerce media solutions, acted as a public speaker at international industry events and fuelled global e-commerce trajectories with data strategies and storytelling techniques.

Roeland’s insights and ideas give brands the support they need to unveil content as a driver for brand strategies and produce media tactics that result in better growth for businesses.

Lesia Buszczak

Business Unit Director

Great things in business are never done by one person. They’re done by a team of people.

Lesia is an experienced communications strategist and team leader, with experience in local, regional and global teams. As a highly skilled team player she has a positive track record of organizational talents in different markets around the globe. She is strongly committed to deliver profitable growth and achieve business results for their clients, creating desire to drive demand. OMD’s motto is her way of working: Insights, Ideas, Results with the consumer at the heart of each strategic approach.

Lesia has been in the media business for almost 20 years, 10 of them in the OMD family around the globe, and has been working in different markets like Latin America, the US and Europe where she helped leader advertisers to innovate the relationship with their consumers. Some of them are Bacardi, Coca-Cola, Volkswagen, Panasonic, ING, FedEx, Beiersdorf, J&J, PepsiCo, Monsterboard, Renault, and many others. Being a citizen of the world, she will bring her Latin spirit to spark energy and innovation to the agency team serving her client’s marketing needs.

Harold de Ruiter

Head of AV Planning

Cultivating talent and development leads to greater results. Harold is an AV expert and an inspiring manager with a passion for digital media and a keen eye for human resources. He leads a team of dedicated AV professionals whose enthusiasm, variety talents and market knowledge help him stay a step ahead of the competition and generate the best results for our clients. A continuous focus on growth and issues of topical relevance allow Harold to harness his team's talents and achieve the best results.

Harold started as a radio and television planner about twenty years ago at one of the first real media firms in the Netherlands. The experience, knowledge and network he has amassed over the years have transformed him into an undisputed AV authority. Harold enjoys gaming in his free time and has been a serious clan gamer since the introduction of ZX Spectrum. He previously worked for a high-profile client in the international video games industry.

Harold takes great pleasure in his work and in collaborating with colleagues. He can draw on an impressive corporate network in search of new and equally constructive partnerships that have the potential of creating win-win situations.

Culture

@OMD_Nederland

Our News

Tweets

@OMD_Nederland

OMD Nederland @OMD_Nederland

Nederlands MediaNieuws spoke with Patrick Molleman, CEO OMG NL, about winning the HEMA pitch. Read the interview:… https://t.co/QgH5i6dwiR

July 26

OMD Nederland @OMD_Nederland

HEMA has selected OMD as their new international media partner. https://t.co/dpv3w7qjnW https://t.co/UhPtTZf2LT

July 13

OMD Nederland @OMD_Nederland

OmnicomMediaGroup Netherlands has appointed Roland Teerenstra as Managing Director OMD NL. Read more:… https://t.co/zaZpny4rtx

July 10

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THE DIFFERENCE IS YOU

Explore our CAREERS

For more information contact careers.netherlands@omd.com

Meet Carlos

Carlos Florez Reyes

Head of Programmatic

DYNAMISM
Clients, tech providers, publishers, marketing objectives, data providers, mutiple channels, land great mind in one agency. Can't anyone make this more dynamic?

SAGE ADVICE
''Empty your mind. Be formless, shapeless, like water. When you pour water in a cup, it becomes the cup. When you pour water in a bottle, it becomes the bottle. When you pour water in a teapot, it becomes the teapot. Water can drip and it can crash. Become like water my friend.'' by Bruce Lee. Be ready for constant changes because this is just the beginning and your capability to proactively adjust might be your only tool to stay relevant...

PASSION IN PRACTICE
The most fascinating part of my work in digital is the opportunity to plan, deliver, track and optimise consumers' experience (on individual by individual basis) across multiple media points and drive real business impact. Today we are limited by few addressable channels, tomorrow we might only be limited by our capabilities to connect the dots effectively across a world of endless digital opportunities... Can't wait to get my hands on it!

CAREER POSSIBILITIES
I love working with people that have a passion for what they do, that like to take on new challenges and that can be 'nerdy' creative with data, tech and media. If you meet this skill set, please look no more! I have a challenge for you!

Meet Marrit

Marrit Bottenheft

Strategy Director

The OMD Experience
I am part of a group of enthusiastic marketing and communications specialists who are excited to be working for iconic and inspirational brands.

Inspiration tactics
I have my best ideas when I’m driving between work and home with my music turned up loud. It’s my time to reconsider all the information I have.

Evolution
I observe my own habits to gain a better understanding of how consumers are changing. Rapidly evolving technology keeps me curious and inspires me to try new things.

Sage advice
Each individual has their own knowledge and experience and by working closely with each of them we can share and strengthen that knowledge and experience.

Meet Marco

Marco Woltersom

Search Consultant

Path or journey
I’ve started my search career at a boutique SEM agency in Purmerend. There I’ve learned from scratch all the ins and outs regarding SEM, web-analytics and technical implementations. After working there for 2 years, I’ve got the opportunity to work for OMD. Easy choice, right?!

Sage advice
Chase your dreams, but stay realistic.

Passion in practice
Search is evolving every day with new features and possibilities. At OMD we’ve got the clients that are willing to innovate and test new possibilities. That makes my job challenging and helps myself to stay curious.

The OMD Experience
At OMD we’ve got a inspiring group of enthusiastic people with lots of knowledge and creativity to serve our client’s needs. It’s great to be part of OMD.

Meet Diana

Diana Haminoto

AV Director

Dynamism
Mother of two, enthusiastic Indonesian, cheerful gourmand, nerd with a passion for numbers.

Typically unique
Read emails, come up with smarter ideas, have a client meeting, have a nerf blaster battle and debate with my colleagues – all in a day’s work at OMD.

Extracurricular
Looking for fun means going out to eat and have a drink with colleagues.

Passion in practice
Just have a go! It might go wrong, but it might go amazingly well! Taking calculated risks is key.

Meet Till

Till Hoffmann

Head of Search

Path or journey
My search career started at OMD Dusseldorf, from where I moved to Australia and worked my way up to Business Director level. OMD was the natural choice for me when I decided to return home to Amsterdam.

The OMD Experience
OMD is a great company. What I love most about it is the international feel. You always feel like you can connect with colleagues from all over the world; it’s really exciting.

Diverse experiences
I have had clients from all industries. One of the craziest campaigns I ever worked on was an SEM campaign that was supposed to encourage dog owners to let their dogs watch TV.

Entrepreneurial logic
Always think outside the box. Most importantly, think from a consumer’s perspective and not a marketer’s – not always as easy as it sounds!

Meet Karina

Karina Kim

Strategy Director Performance

Dynamism
In a nutshell – creative, colourful, sometimes chaotic and a multitasker.

Sage advice
Trust and let go. Delegation is so important so others are empowered and you don’t burn out!

Career possibilities
As a team leader, I hope to inspire and challenge team members to be their best and to achieve an exciting career in the industry. I love expanding my knowledge as well.

Extracurricular
OMD is an amazing place to learn about the industry as there are super talented people in every department – and you’re encouraged to get to know your clients and their business really well.

Meet Jan-Willem

Jan Willem Stoop

Strategy Director

Sage advice
Never say ‘this is just how we do things’.

Extracurricular
Bootcamp! It definitely puts you in the right frame of mind for an energetic day at work!

Passion in practice
Our relationships with big media owners enable us to set up award winning and innovative partnerships. Sharing our knowledge with our international colleagues ensures we make THE difference our clients need.

Meet Judith

Judith Haitsma

Display Consultant

Sage advice
Always be curious and critical. What does this mean in practice? Ask a lot of questions and don’t make assumptions.

Passion in practice
I attend as many workshops, talks and events as possible, and read blogs and articles so I can ensure I’m always abreast of the latest industry developments.

Inspiration tactics
We challenge each other to a game of pool or table tennis or take a stroll around the block and have a good discussion.

Meet Elske

Elske Hartwig

Social Consultant

Path or journey
After 3.5 years as a recruitment consultant I switched to marketing, from content creation to online performance and lead generation, and am now responsible for social advertising and influencer marketing here at OMD.

Inspiration tactics
I stay inspired by keeping in touch with our audiences, whether they are school kids, working mums or millennials. I talk to them and follow them on social media. The best ideas come from unexpected places!

Typically unique
There’s never a boring day at OMD – a typical to-do list could include optimising a Facebook campaign, taking a briefing from a client for a new campaign, a team meeting to share best practice and setting up a new Twitter campaign.

Meet Boudewijn

Boudewijn Wubbels

Display Director

The OMD Experience
This is my first employer where Monday blues don’t exist! Inspiring, energetic and creative people give me the ability to shine myself.

Globalization
As a preferred Google partner we were able to do a beta test with Google 360 audiences in the Netherlands. The set up and results of the session-based remarketing test is a solid base for other countries to use.

Extracurricular
The office moved next to golf course in 2016 and many of us have already made huge progress with our swing! Come rain or come sun, we take our breaks on the driving range!

Passion in practice
Within our teams we have ambassadors for every specialty in display advertising – they’re responsible for sharing the latest developments with the team.

Our domain
Rudi is the best office chef I’ve ever come across!

Meet Imke

Imke Kuiper

Senior Social Consultant

Evolution
From digital video to display with in-depth knowledge of programmatic, I’ve began a new role as social consultant advising our clients about their content strategy and social advertising.

Globalization
It’s great to have such a wide network behind you when working on challenges which cross borders. The international team is very helpful when it comes to generating insights.

Sage advice
Do what makes you happy because that’s what gives you the most energy and will affect your work and others in the best possible way.

Meet Mercedes

Mercedes Ramirez Garfias

Social Consultant

Dynamism
Outside the office I’m either in a yoga class, reading novels or Instagramming. Being a non-native speaker, I’m also very interested in local media consumption and Dutch culture.

Sage advice
Just be yourself, present your ideas as if you were talking to friends and speak from where your passion comes from.

Diverse experiences
I love it when a client has a question and I’m able to help them solve their challenge or give them a tip on how to improve campaign performance by thinking creatively.

Career possibilities
My intended path is to learn as much as I can about digital advertising and strategy so as to be a success in this area and even help shape its path!

Meet Thomas

Thomas Haazelager

AV Director

The OMD experience
There are a lot of truly inspiring people, overflowing with their passion for creating effective client solutions. It’s great to be part of this.

Dynamism
AV planner, boxer, gamer, occasional drinker of speciality beers

Evolution
At OMD I have learned how to work effectively as part of a team and I have broadened my knowledge far beyond RTV into all types of media.

Sage advice
It’s the result that matters

Meet Sary

Sary Rejeb

Comms Planner

Dynamism
Professional, disciplined, juggling a busy job with a busy family life!

Passion in practice
I stay ahead by reading interesting articles that come up on social media, chatting to my ever-knowledgeable colleagues and attending talks and conferences with media partners and publishers.

Our domain
Great people and an amazing canteen with delicious fresh food to fuel my brain!

Meet Myrthe

Myrthe van der Velden

AV Director

Inspiration tactics
Every Monday we have a team kick-off meeting – we talk about the weekend, trending topics, current affairs, the upcoming week and new developments in the market. It puts us in the right frame of mind for the week and gets us raring to go!

Sage advice
Together we stand strong – and always trust your gut feeling and capabilities.

Typically unique
No two days are the same. Clients with their different challenges keep me focused and enthusiastic, and not a day goes by without a good laugh with colleagues.

Entrepreneurial logic
I always try to be innovative, to anticipate new developments and to look at each new challenges as a fresh start.