OMD Morocco

2017 MEDIA NETWORK
OF THE YEAR

CANNES LIONS FESTIVAL OF CREATIVITY

VIEW OUR WORK

About Us

At OMD we are dedicated to our clients’ growth.  It starts with our unwavering commitment to deliver sharper insights, smarter ideas and stronger results.
 
At OMD Morocco, we value innovation, thought-leadership and effectiveness. It is this spirit that guides our work and drives us to relentlessly aim higher to achieve client growth.
 
Discover what inspires the most awarded agency network in the world and how more powerful insights, ideas and results can unlock greater success for your brand.

“Renault Maroc has been working closely with OMD for five years. OMD Morocco has demonstrated ability to understand Renault and Dacia’s marketing challenges and to respond with strong, insight-based communication solutions that build differentiation and drive business growth. OMD has kept this start-up, “can do” culture, which allows them to rapidly be influential within their field, acting very much as an extension of Renault Maroc’s marketing and communication team.”

Gerald PorcarioMarketing Director, Renault & Dacia Morocco

“OMD has continuously invested in research that has enabled McDonald’s to be at the forefront of media innovations. OMD has also helped us understand the true potential of digital in Morocco through strong market knowledge and insights, making us one of the early adopters to integrate the medium into our core media mix. In a fast-paced evolving environment, we are confident OMD Morocco is the right marketing communications partner to help us achieve our business ambitions.”

Abdellah BniaicheVP Marketing & Supply Chain, McDonald's Morocco

“From day one, OMD has demonstrated their superior understanding of how we should approach media as a group. We love working with OMD Morocco because the agency constantly challenges our thinking and pushes us to venture into new territories. OMD has been instrumental in helping us understand the Social game in the market and drive our Social agenda.”

Salwa BelamineMarketing Director, Pernod-Ricard Morocco

Our Work

Awards

Media Agency of the Year 2013

Media Agency of the Year 2013

Media Network of the Year 2013

Media Network of the Year 2013

Our People

Profile

Naoufal Badri

General Manager - Morocco

To make OMD Morocco the smarter media and marketing specialist in the market, we need a charismatic leader at the helm. Naoufal’s boundless energy allows him to nurture a strong, “always in motion” spirit within the agency, encouraging staff to seek solutions beyond the ordinary. With his comprehensive knowledge of the market, he has been instrumental in establishing the competitiveness and strong reputation of the agency.

Having started his media career in 2001, Naoufal has gained broad experience in various functions and across several local and international agencies in Morocco. He joined OMD in 2009 to manage the Trading department, and was appointed as general manager in 2012, with the mandate to drive OMD Morocco’s vision of helping brands find more efficient strategies to achieve their business objectives.
Profile

Cédric Penven

Digital, Strategy & Insights Director – North Africa

Becoming a leading digital agency in the market has required strong foresight, commitment and core competency. With a wealth of experience across multiple client categories (FMCGs, Automotive, Luxury and High-Tech to name a few) and multiple markets (Paris, Dubai and North Africa), Cédric leverages his expertise to elevate OMD Digital’s offering across North Africa today. He plays an integral leadership role in representing the Morocco, Algeria and Tunisia markets when providing strategic input to OMD’s regional clients, motivating and encouraging innovation and creativity throughout key projects, and staying abreast of the latest planning tools and research studies.

Starting as a TV Planner at OMD in Paris, Cedric progressed rapidly to lead strategic planning and client servicing responsibilities for a rich and diversified portfolio of brands, before moving to Casablanca in 2009 to help establish OMD Morocco. Cédric moved to Dubai in 2012 to manage a luxury-dedicated business unit, but moved back to Casablanca in 2014 to assume the Digital, Strategy and Insights lead for North Africa. Over that time, he has transformed our clients’ relationships with digital, including spearheading award-winning campaigns.
Profile

Aziz Alaoui

Finance Director

To ensure that we have smarter and faster operations, our internal housekeeping and control systems are meticulously managed so that our planning and buying teams can focus on what really matters – our clients. Aziz is responsible for designing and maintaining the systems and processes that keep OMD running efficiently. As the director of finance and administration, Aziz manages the monitoring, reporting and protection of all financial interests at the agency, while ensuring the implementation and adherence of financial best practices at all times.

After graduating with a Master’s degree in Management Control, Aziz worked in various finance and controller roles across several companies, including media agencies. He joined OMD Morocco as one of the agency’s first employees in 2009. His precision and dedication allows our clients and teams to focus on what really matters - performance.

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FOR MORE INFORMATION CONTACT morocco@omd.com

Ghita El Kholti Profile

Meet Ghita

Ghita El Kholti

Media Manager

JOURNEY
I joined OMD in 2009 and have grown with the agency to now manage the McDonald’s account. OMD has become a second family to me; we bring out the best in each other.
 
PASSION IN PRACTICE
Spotting trends early is a key to success. Be it a new tool, format or idea, they all help improve your way of thinking. With time, your trend creation skills will flourish.
 
WINNING MENTALITY
I do not foresee my career path to be linear. On the contrary, I would like to navigate through OMD's various departments to enrich my experience.
 
WORDS OF WISDOM
Surround yourself with like-minded people.
Lilia Rachiedi Profile

Meet Lilia

Lilia Rachiedi

Associate Director

JOURNEY
I started my media career in Algeria, working for international agencies before moving to Morocco in 2007 to work in advertising. I made the switch back to media in 2013 when I joined OMD.
 
PASSION IN PRACTICE
I picture myself as a "catalyst", always listening to my clients, co-workers and media partners, and understanding their problems in order to come up with sound, strategic media solutions.
 
WINNING MENTALITY
It's hard to beat a person who never gives up. Just believe in yourself!
 
WORDS OF WISDOM
You should always love the brands you work on. Also, never stop sharing your ideas and thoughts with different units across the agency so that you help each other improve.
Samia Diani Profile

Meet Samia

Samia Diani

Media Manager

JOURNEY
I joined OMD Dubai before moving back to Morocco. OMD has strengthened my character and skills by allowing me to explore new opportunities and be a part of exciting achievements.
 
PASSION IN PRACTICE
I strive to keep my eyes open and spot change before it happens!
 
WINNING MENTALITY
At OMD, we have been taught to be “always in motion” - to not wait for challenges to appear but rather, stay active and create new ones ourselves!
 
WORDS OF WISDOM
Every day is different from the last. New client experiences and marketplace updates will continue to provide you with stimulation and inspiration.

Contact Us

OMD Morocco

Naoufal Badri General Manager - Morocco

morocco@omd.com

210 Boulevard Zerktouni 4th Floor 20060 Casablanca, Morocco

T: +212 522 466 790

210 Boulevard Zerktouni

4th Floor

20060 Casablanca, Morocco

T: +212 522 466 790

OMD Worldwide

Florian Adamski

CEO, Worldwide
10 Regents Wharf
All Saints Street
London
N1 9RL
UK
T: +44 (0) 20 7908 3400

Asia Pacific

Stephen Li

CEO, APAC
3 Anson Road
#30-03 Springleaf Tower
Singapore
079909
T: +65 6876 6800

Europe, Middle East and Africa

EMEA

Florian Adamski

CEO, Worldwide
10 Regents Wharf
All Saints Street
London
N1 9RL
UK
T: +44 (0) 20 7908 3400

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Julian Porras

CEO, Latin America
6205 Blue Lagoon Drive
Miami, FL
33126
USA
T: +305 341 2530

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John Osborn

CEO, USA
195 Broadway
New York, NY
10007
USA
T: +212 590 7100

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