OMD Morocco

2017 MEDIA NETWORK
OF THE YEAR

CANNES LIONS FESTIVAL OF CREATIVITY

VIEW OUR WORK

About Us

At OMD we are dedicated to our clients’ growth.  It starts with our unwavering commitment to deliver sharper insights, smarter ideas and stronger results.
 
At OMD Morocco, we value innovation, thought-leadership and effectiveness. It is this spirit that guides our work and drives us to relentlessly aim higher to achieve client growth.
 
Discover what inspires the most awarded agency network in the world and how more powerful insights, ideas and results can unlock greater success for your brand.

“Renault Commerce Maroc has been working closely with OMD for five years. OMD Morocco has demonstrated ability to understand Renault and Dacia’s marketing challenges and to respond with strong, insight-based communication solutions that build differentiation and drive business growth. OMD has kept this start-up, “can do” culture, which allows them to rapidly be influential within their field, acting very much as an extension of Renault Commerce Maroc’s marketing and communication team.”

Lamia AmeurMarketing Director, Renault & Dacia Morocco

“OMD has continuously invested in research that has enabled McDonald’s to be at the forefront of media innovations. OMD has also helped us understand the true potential of digital in Morocco through strong market knowledge and insights, making us one of the early adopters to integrate the medium into our core media mix. In a fast-paced evolving environment, we are confident OMD Morocco is the right marketing communications partner to help us achieve our business ambitions.”

Abdellah BniaicheVP Marketing & Supply Chain, McDonald's Morocco

“From day one, OMD has demonstrated their superior understanding of how we should approach media as a group. We love working with OMD Morocco because the agency constantly challenges our thinking and pushes us to venture into new territories. OMD has been instrumental in helping us understand the Social game in the market and drive our Social agenda.”

Salwa BelamineManaging Director, Pernod-Ricard Maroc

Our Work

Awards

Festival of Media Global, Dacia Dokker, Best Communications Strategy, Shortlisted, 2017

Festival of Media Global, Dacia Dokker, Best Communications Strategy, Shortlisted, 2017

Effie MENA awards, Dacia Dokker, Automotive, Silver, 2016

Effie MENA awards, Dacia Dokker, Automotive, Silver, 2016

Effie MENA awards, Dacia Dokker, Media, Bronze, 2016

Effie MENA awards, Dacia Dokker, Media, Bronze, 2016

Media Agency of the Year 2013

Media Agency of the Year 2013

Media Network of the Year 2013

Media Network of the Year 2013

Our People

Profile

Houda Znati

General Manager - Morocco

A charismatic leader plays a critical role in times when clients and agencies are challenging the status quo and are hungry for innovation. Houda’s vast experience and driven attitude allows her to lead OMD Morocco and nurture its people with an “always in motion” spirit, encouraging talent to seek solutions beyond the ordinary. Armed with a solid command of OMD’s planning product and the network’s unwavering focus on driving business performance for clients, Houda plays a critical role in establishing a niche for the agency to develop future-facing solutions that will ultimately progress the media communications sector.
 
Houda started her career in 2005, working across a broad portfolio of accounts at several international agencies in Morocco. She joined OMD in 2010, and was subsequently transferred to Dubai in 2013 to lead the Dior and other LVMH brand businesses for the region. Her continued growth within the agency led to her appointment as general manager of OMD Morocco in 2017, with the mandate of using the agency’s cutting-edge product to drive innovation for clients in the Moroccan market.
Profile

Cédric Penven

Digital, Strategy & Insights Director – North Africa

Becoming a leading digital agency in the market has required strong foresight, commitment and core competency. With a wealth of experience across multiple client categories (FMCGs, Automotive, Luxury and High-Tech to name a few) and multiple markets (Paris, Dubai and North Africa), Cédric leverages his expertise to elevate OMD Digital’s offering across North Africa today. He plays an integral leadership role in representing the Morocco, Algeria and Tunisia markets when providing strategic input to OMD’s regional clients, motivating and encouraging innovation and creativity throughout key projects, and staying abreast of the latest planning tools and research studies.

Starting as a TV Planner at OMD in Paris, Cedric progressed rapidly to lead strategic planning and client servicing responsibilities for a rich and diversified portfolio of brands, before moving to Casablanca in 2009 to help establish OMD Morocco. Cédric moved to Dubai in 2012 to manage a luxury-dedicated business unit, but moved back to Casablanca in 2014 to assume the Digital, Strategy and Insights lead for North Africa. Over that time, he has transformed our clients’ relationships with digital, including spearheading award-winning campaigns.
Profile

Aziz Alaoui

Finance Director

To ensure that we have smarter and faster operations, our internal housekeeping and control systems are meticulously managed so that our planning and buying teams can focus on what really matters – our clients. Aziz is responsible for designing and maintaining the systems and processes that keep OMD running efficiently. As the director of finance and administration, Aziz manages the monitoring, reporting and protection of all financial interests at the agency, while ensuring the implementation and adherence of financial best practices at all times.

After graduating with a Master’s degree in Management Control, Aziz worked in various finance and controller roles across several companies, including media agencies. He joined OMD Morocco as one of the agency’s first employees in 2009. His precision and dedication allows our clients and teams to focus on what really matters - performance.

Culture

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FOR MORE INFORMATION CONTACT morocco@omd.com

Ghita El Kholti Profile

Meet Ghita

Ghita El Kholti

Associate Director

JOURNEY
Since I have joined, OMD has strengthened my character by opening my mind to new possibilities. I’ve been shown that there are countless solutions to every challenge.
 
PASSION IN PRACTICE
Spotting trends early is a key to success. Be it a new tool, format or idea, they all help improve your way of thinking. With time, your trend creation skills will flourish.
 
WINNING MENTALITY
I do not foresee my career path to be linear. On the contrary, I would like to navigate through OMD's various departments to enrich my experience.
 
WORDS OF WISDOM
Surround yourself with like-minded people.
Sihame Mabsate Profile

Meet Sihame

Sihame Mabsate

Media Executive Senior

JOURNEY
Since joining OMD, my development has been thorough and continuous. My knowledge of the industry has expanded, and my skills and expertise have massively improved.
 
PASSION IN PRACTICE
Walt Disney once said, “The difference in winning and losing is most often… not quitting.” Don’t give up; nobody can ever take away what you have learned.
 
WINNING MENTALITY
At OMD, we have been taught to be “always in motion” - to not wait for challenges to appear but rather, stay active and create new ones ourselves!
 
WORDS OF WISDOM
Every day is different from the last. New client experiences and marketplace updates will continue to provide you with stimulation and inspiration.
Yassine Ait Ali Profile

Meet Yassine

Yassine Ait Ali

Buying Executive

JOURNEY
Since I’ve joined OMD, it has become like a second family to me. We always try to bring out the best in each other.
 
PASSION IN PRACTICE
At OMD, we always think outside the box. We keep on searching for the road less travelled while leaving footsteps behind.
 
WINNING MENTALITY
I feel I am on the right track to becoming a sound media professional; I know that it is a long process but I am willing to endure, embrace and overcome all challenges that await me.
 
WORDS OF WISDOM
Take every suggestion, evaluation and criticism positively. There is always room for improvement.
Amal Hatifi Profile

Meet Amal

Amal Hatifi

Digital Manager

JOURNEY
As a firm believer in the digital product, I believe in testing as many new technologies as possible and ensuring that OMD is among the first in market for digital innovations.
 
PASSION IN PRACTICE
Sometimes the simplest ideas are the ones that work the best. Un-complicating and localizing huge initiatives have led to some of our best results.
 
WINNING MENTALITY
I’m a results-driven person, whether at work or in my personal life. I always find ways for optimal outcomes and push myself for stronger results.
 
WORDS OF WISDOM
Love what you do.

Contact Us

OMD Morocco

Houda Znati General Manager - Morocco

morocco@omd.com

210 Boulevard Zerktouni 4th Floor 20060 Casablanca, Morocco

T: +212 522 466 790

210 Boulevard Zerktouni

4th Floor

20060 Casablanca, Morocco

T: +212 522 466 790

OMD Worldwide

Florian Adamski

CEO, Worldwide
10 Regents Wharf
All Saints Street
London
N1 9RL
UK
T: +44 (0) 20 7908 3400

Asia Pacific

Stephen Li

CEO, APAC
3 Anson Road
#30-03 Springleaf Tower
Singapore
079909
T: +65 6876 6800

Europe, Middle East and Africa

EMEA

Florian Adamski

CEO, Worldwide
10 Regents Wharf
All Saints Street
London
N1 9RL
UK
T: +44 (0) 20 7908 3400

Latin America

Julian Porras

CEO, Latin America
6205 Blue Lagoon Drive
Miami, FL
33126
USA
T: +305 341 2530

North America

John Osborn

CEO, USA
195 Broadway
New York, NY
10007
USA
T: +212 590 7100

Latin America

OMD Mexico

North America

OMD United States