Digital, Strategy & Insights Director – North Africa
Becoming a leading digital agency in the market has required strong foresight, commitment and core competency. With a wealth of experience across multiple client categories (FMCGs, Automotive, Luxury and High-Tech to name a few) and multiple markets (Paris, Dubai and North Africa), Cédric leverages his expertise to elevate OMD Digital’s offering across North Africa today. He plays an integral leadership role in representing the Morocco, Algeria and Tunisia markets when providing strategic input to OMD’s regional clients, motivating and encouraging innovation and creativity throughout key projects, and staying abreast of the latest planning tools and research studies.
Starting as a TV Planner at OMD in Paris, Cedric progressed rapidly to lead strategic planning and client servicing responsibilities for a rich and diversified portfolio of brands, before moving to Casablanca in 2009 to help establish OMD Morocco. Cédric moved to Dubai in 2012 to manage a luxury-dedicated business unit, but moved back to Casablanca in 2014 to assume the Digital, Strategy and Insights lead for North Africa. Over that time, he has transformed our clients’ relationships with digital, including spearheading award-winning campaigns.