CEO USA

Alan oversees OMD in the U.S.—the largest, most creative and most awarded media agency in the nation. He is responsible for managing OMD’s clients, operations and offices in New York, Los Angeles, Chicago, San Francisco, Atlanta, DC and Seattle. This includes managing OMD’s broad range of media communications services, from strategy, investment and digital to business intelligence, analytics and research.  With over 25 years of experience in entertainment, digital, media, marketing and advertising, Alan brings a fresh approach to media where strategy and creativity power marketing results for clients.  

Previously, Alan was President of the West Coast and Worldwide Innovation at Interpublic Group’s Initiative. In this capacity, he built and managed the largest office of Initiative’s operations, as well as the Entertainment division in New York, and the Worldwide Innovations offering. He repositioned the agency, expanded the services to clients, and was fundamental in a number of high-profile new client wins and their subsequent award-winning campaigns.

Prior to joining the agency side of the business, Alan was a well-known media and entertainment marketing executive, having held senior management positions at 20th Century Fox, ABC and NBC. Before becoming President of Marketing for 20th Century Fox, Alan spent six years at ABC as EVP, Marketing, Advertising and Promotion, where he developed the network’s central marketing division and rebuilt and managed the creative advertising and promotion efforts for ABC Entertainment. Prior to that, Alan spent 14 years at NBC, where he created the network’s first marketing department, developed NBC’s first interactive efforts, and launched innovative marketing programs.

Alan was named a Media All Star by Mediaweek and a Media Maven by Advertising Age in 2007. He has also been recognized as Marketer of the Year by Brandweek, as well as Entertainment Marketer of the Year, a Top 100 Marketing Executive (twice), and the first Interactive Marketer- Digital Media Master by Advertising Age.  In addition, he won an Emmy while at ABC for producing a public service integrated programming and marketing campaign.

He is currently an Adjunct Professor at Boston University’s Los Angeles campus, where he teaches Entertainment Marketing.