Anticipating the consumer’s needs means to have the right knowledge to predict change. Marco drives the direction of OMD Italy always looking for fresh insights about people, markets and the reality changing around us. His passion for media and communications always inspires the agency to be a step ahead in terms of research, insight development and new trends spotting and, completed by a team made of digital, research and media specialized professionals assures a fresh and innovative approach to the communication strategy of every kind of business.
Starting in the media industry over 30 years ago, Marco had the opportunity to hold numerous operational and managerial positions over the years, being co-founder of Blumedia, one of the first Media Agencies in Italy and then experiencing key roles in the digital, strategic marketing, and pure media business for international companies such as GroupM, Fullsix, and RCS Pubblicità. His cross competence experience is crucial to assure a real consultancy service to OMD Italy’s clients’ business.