OMD Ireland

2017 MEDIA NETWORK
OF THE YEAR

CANNES LIONS FESTIVAL OF CREATIVITY

About Us

At OMD we are dedicated to our clients’ growth. It starts with our unwavering commitment to deliver sharper insights, smarter ideas and stronger results.

At OMD Ireland, we believe in bringing together creativity, technology and service to ensure that our clients are at the vanguard of communications. In this way, we make sure that we deliver more cost effective business results for all clients.

Discover what inspires the most awarded agency network in the world and how more powerful insights, ideas and results can unlock greater success for your brand.

"Barry’s Tea has been working closely with OMD for many years. Their credentials in the area of insight generation, technology, trading and each of the digital disciplines is market-leading – a fact borne out by them picking up Media Agency of the Year at the recent media awards. The team is dynamic, motivated and are leaders within their field, acting very much as an extension of our marketing team."

Our Work

Awards

Media Awards, Paddy Power- Best Collaboration with Media Owner - Print, Gold, 2017

Digital Media Awards, Best Retail and Consumer Goods, Gold, 2017

Euro Effie Awards 2016, Silver, Waterwipes, Small Budget

ADFX 2016, Waterwipes, Gold, Pharmaceuticals, Healthcare, Costmetics, Toiletries

ADFX 2016, Barrys Tea, Silver, Long Term Effectiveness

ADFX 2016, Waterwipes, Silver, New Launch

ADFX 2016, Virgin Media, Bronze, New Launch

Love Radio Awards, Eason Best Best Radio Sponsorship, Eason Book Club with Pat Kenny, Gold, 2016

Love Radio Awards, Provident Personal Credit, Most Effective Radio Campaign, Silver, 2016

Digital Media Awards, Best Use of Creative Technology IBTS, Silver, 2015

Digital Media Awards, Best Use of Mobile IBTS, Silver, 2015

Digital Media Awards Best Agency,Bronze, 2015

Irish Sponsorship Awards, Best Low Budget Sponsorship, Eason Spelling Bee, 2015

Mobile Marketing Awards, Best Mobile Sales Promotion or Direct Response Campaign, IBTS, Gold, 2015

Mobile Marketing Awards, Best Use of Innovation in Mobile Marketing, IBTS, Gold, 2015

Mobile Marketing Awards, Best Use of Mobile in an Integrated Campaign, IBTS, Gold, 2015

Mobile Marketing Awards, Best Government or Public Sector Use of Mobile, IBTS, Silver, 2015

Mobile Marketing Awards, Best Mobile Sales Promotion/DR Campaign, Specsavers, Silver, 2015

Mobile Marketing Awards, Best Use of Location Based Services Specsavers, Silver, 2015

Media Awards – Media Agency of the Year 2014

Digital Media Awards – Best Agency, 2012

Outdoor Media Awards, Amoy – Best Newcomer, Runner Up, 2015

Outdoor Media Awards, Eason – Virtual Store, Most Innovative Campaign, Winner, 2013

Outdoor Media Awards, Vodafone, Best Light to Medium Weight Campaign, Winner, 2013

Media Awards, Eason - Best Use of Media NI - Niche, Gold, 2013

Digital Media Awards, Dacia – Best Online Advertising Campaign, Winner, 2013

Media Awards, Eason – Best Use of Media, Silver, 2014

Digital Media Awards, Walkers – Best Online Advertising Campaign, Silver, 2013

Our People

Tim Griffiths

Managing Director

Tim is a founder member of OMD and has grown the company from seven people to more than 40. His inclusive leadership style has inspired a team of passionate, imaginative and dedicated people that is determined to deliver market-leading work, in partnership with our clients.

Tim has over 20 years’ experience in a variety of roles working in agencies in both London and Dublin. He was a founder member and Managing Director of Initiative Dublin and has worked on a wide range of clients including Diageo, Failte Ireland, PepsiCo, Unilever and Vodafone. He has been Managing Director of OMD since 2005 and has led the agency to win Agency of the Year at both the Digital Media Awards and the Media Awards – an Irish media first in itself.

Andrew Sinclair

Deputy Managing Director

Andrew helps steer a market-leading team that is driven to unearth the rich insights that deliver business results for our clients. He has responsibility for trading and investment within OMD, as well as being passionate about our focus on our people and the culture within the agency.

Andrew’s career spans 18 years in the media industry, with a focus on account management across a wide range of clients from global giants such as Reckitt Benckiser to strong indigenous brands including Barry’s Tea and Flahavan’s. He also has strong credentials in the entertainment sector having worked with different category leaders over the past 12 years. With the increasingly dynamic and complex media market, his role with the trading community provides a clear advantage for our clients.

Alan Daly

Business Director

Within today’s continuously shifting media market, Alan’s role is to keep our client’s brands at the forefront of emerging media. His focus on social media, digital integration and innovation, together with best-in-class offline insight allows him to produce market-leading multimedia campaigns.

Alan has an in-depth understanding of many categories including Entertainment, FMCG, Retail and Tourism that allows him to bring a rounded approach to delivering on our clients’ business goals. Underpinned by his exceptional approach to client service, he has a proven track record of building brand partnerships, creating winning initiatives and delivering business results. Over his seven years at OMD, Alan has led many key agency accounts including Eason Bookstores, Paddy Power and more.

Claire Butterly

PERFORMANCE AND OPERATIONS DIRECTOR

In order to be useful, strategic work must supply practical answers to real world problems. Claire is committed to supplying workable solutions that help our clients’ businesses grow. Claire began her career at OMD in 2008 and has rapidly grown into one of our key people. Her strength is in strategy and she believes that our best work comes from thoroughly understanding our clients’ businesses.

Claire is committed to continually interrogating our thinking in order to deliver better results. In this increasingly complex world, she believes that it will be the marriage of innovative thinking and new technology that will create the leading work of the future.

Greg McConkey

Business Director

Deep and considered consumer understanding is vital to help deliver results for our clients, to exceed their business objectives. Greg has a wealth of experience in exploring and refining consumer insight and in turn developing great strategy for our clients.

Greg has over 18 years’ industry experience having previously worked in senior positions at both Initiative and PHD. As Deputy Managing Director PHD, he helped establish and develop the company and their innovative and pioneering approach across its portfolio of brands. He was also Deputy Managing Director of Initiative Media, heading up their Consumer Planning unit “insight”. Greg has a track record of success on a range of both local and international clients including Diageo, Ferrero, Irish Dairy Board, Johnson &Johnson, Musgraves and Unilever.

Martina Stenson

Business Director

Martina is responsible for delivering highly effective media communications strategies for a selection of key clients. Working closely with creative, experiential and digital agencies, Martina ensures that the most innovative and effective communications solutions are implemented across all her clients business. Her focus is ensuring delivery of tangible business results.

Martina brings over twenty years’ experience to the role. She joined from UM where she held the position of Managing Director. She played an instrumental role in the successful establishment of the IPG trading division, Magna, in the Irish marketplace, and was a board member of McCann-Erickson Dublin. She has had overall responsibility for the management of market-leading clients including Coca-Cola, H&M, Microsoft and Vodafone.

Helen Beecher

HEAD OF DIGITAL

Helen manages the Digital team at OMD, a team that continually strives to deliver imaginative and innovative solutions. We have a diverse team with an array of specialist skills all focused on delivering our clients goals.

Helen graduated from Dublin City University with a Degree in Business Studies specialising in Marketing and a Masters in Electronic Commerce. For over 10 years she worked for key domestic and multinational brands in a media sales role in both the Irish and UK markets while also successfully leading and developing sales teams. Helen worked for the Irish Times group as well as Yahoo! and Microsoft.

Helen joined OMD in September 2015, in her role of Head of Digital is ensuring integration and effective delivery of digital media as part of our overall media offering. Helen is a active evangelist of digital media and represents OMD on industry bodies such as the Internet Advertising Bureau.

Conor Hanover

Head Of Trading and Accountability

Conor is responsible for OMD Ireland’s trading and accountability. This entails working with the account teams across all clients, to tailor trading solutions to each client’s requirements. Bespoke trading solutions that deliver innovation in our approach, and client’s business results are at the heart of OMD Ireland’s trading and accountability philosophy.

Conor joined OMD in 2013 and has worked for over 15 years in advertising. Having previously worked in a creative agency, in both account management and trading, Conor has experience across a broad range of disciplines and understands how trading and results-based solutions impact on all areas of our business and our client’s businesses.

Carolyn Odger

COMMUNICATIONS AND DEVELOPMENT DIRECTOR

Carolyn’s career started in Leo Burnett, London, becoming a Board Director looking after McDonald’s and then the Sainsbury’s account. Moving to Dublin 16 years ago she turned to the client side – as Senior Planner in Diageo on Spirits and Social Responsibility. Returning to the agency world 4 years later as Strategy Director at Chemistry – combining this rule with client service lead on accounts such as Evian and Coors Light. In 2011 she moved to OMD - as Business Director on Vodafone. Carolyn also has responsibility for training in OMD

Our News

Tweets

@OMD_Ireland

OMD Ireland @OMD_Ireland

RT @OMD_EMEA: Congratulations to @OMD_Ireland for their success at the @mediaawards18 - shortlisted for 8 awards, including Agency of the Y…

April 18

OMD Ireland @OMD_Ireland

Twitter has agreed to comply with the Honest Ads Act https://t.co/LaxnHrAgcM #OMDFWD

April 16

OMD Ireland @OMD_Ireland

#IABConnect digital ad spend growth is slowing but it’s still #doubledigit 10% yoy. https://t.co/1CY5B8eVQm

April 12

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FOR MORE INFORMATION CONTACT Ireland@omd.com

Meet David

David Scott-Lennon

Account Manager

THE OMD EXPERIENCE
Working in OMD is a great experience, all areas of the business work closely together and there is always a great atmosphere in the office. Every employee is encouraged to be a part of all elements of the business. This open approach is really motivating and provides a challenging yet enjoyable environment for all employees.

EVOLUTION
The open nature of OMD allows everyone to ask any member of staff a question if you don’t understand something. This has allowed me to upskill in the world of Search, Digital and programmatic. I’ve also had the opportunity to develop by attending a number of training sessions such as Design and Innovation thinking and this has allowed me to grow further.

DIVERSE EXPERIENCES
So far I have been lucky to work across a number of sectors from FMCG, Charity, Bookmakers and Entertainment. What’s great about this is that all clients are different and all audiences consume media differently so you are always looking a new ways to improve your clients business.

Meet Kate

Kate McManus

Account Manager

JOURNEY
Prior to OMD I completed a four degree in Marketing at the Dublin Institute of Technology, after which I worked with a PR agency and that same year completed a Professional Diploma in Digital Marketing at the Dublin Marketing Institute.

TYPICALLY UNIQUE
No one day is ever the same. Although the crux of what we do doesn’t change drastically each day there are always new challenges which for me makes what we do exciting. A typical day could involve client meetings, supplier meetings, a team brainstorm, a pizza delivery, a company presentation, the list goes on.

THE OMD EXPERIENCE
Everyone has a can-do attitude and are willing to work hard, we are constantly learning and a have great fun doing it. On top of that there is a great sense of teamwork in the office which makes any potential challenge easier to face head on (and not on your own!).

Meet Iveta

Iveta Ivanova

Digital Account Executive

THE OMD EXPERIENCE
Although I had worked in the digital marketing sphere before OMD I had to start from the beginning since my job here involves a completely different aspect of the area which I find challenging but also very exciting, especially since we work with some large national and global brands. Since I’ve started working here the organization has grown a lot which I’m happy to see and we’ve had some great mix of people joining our teams which makes the place even more thrilling to work.

GLOBALIZATION
What’s great about working for a global organization is that you get to share knowledge and best practices with international teams which is definitely an advantage and improves our work..

DIVERSE EXPERIENCES
Some of the most exciting experiences I’ve had with clients are live tweeting/posting from events such as movie premiers/events or more recently The Ploughing which was an intense 3 day social media coverage from a field in the middle of the country. Unforgettable times!

Meet Andrew

Andrew Lafford

SEO Account Manager

JOURNEY
I Studied traditional Marketing before moving into digital marketing. I spent 5 years with another
Digital agency specialising in SEO.

INSPIRATION TACTICS
Reading, I try and keep up to date with new developments in my field and apply them to my own clients.

GLOBALIZATION
It’s mostly positive, being part of a global team but having a local focus provides a clear understanding of everyone’s responsibilities

DIVERSE EXPERIENCES
Working on large ecommerce sites, energy providers, insurance companies, b2b & b2c has provided me with insight on how to approach different projects

Meet Mollie

Mollie Fearnon

Social Account Director

JOURNEY
Whilst commencing my media degree at DCU, I set up my own beauty business which helped me grasp the basic understandings of business, marketing and of course dealing with clients on a daily bases. Upon completion of my Degree, I left Mollies Makeovers behind as I dived into the world of Media, working for many broadcasters such as TV3, RTE, 98FM and countless independent film organisations. In 2015 my career path completely changed as I ventured down the road of Digital Marketing. Growing up in the ‘digital era’, social media has always interested me, especially the logic and strategy that surrounds these platforms, which has led me to work in OMD Ireland as a Social Media Manager and now Social Media Account Director, where I work on various brand strategies for their social presence. As well as this, I am undertaking a part-time masters in marketing at National College of Ireland where I can explore marketing further in all of its glory.

THE OMD EXPERIENCE
The OMD team is like no other, to be a part of such a diverse and motivated community is so refreshing.

EVOLUTION
I have been given the opportunity to grow in so many ways here at OMD, not only within the world of social media but also developing further in education, as I am extremely lucky to be given the opportunity to complete an Marketing masters part-time. This along with various training and Industry days have allowed me to develop a way of thinking socially.