OMD Finland

2017 MEDIA NETWORK
OF THE YEAR

CANNES LIONS FESTIVAL OF CREATIVITY

About Us

At OMD we are dedicated to our clients’ growth. It starts with our unwavering commitment to deliver sharper insights, smarter ideas and stronger results.

At OMD Finland we are committed to helping our clients unlock demand potential, igniting consumer desire with our creativity, and powering our ideas with best-in-market proprietary data and technology. We champion a spirit of innovation and have a thirst for what’s next in the life of the digital consumer.

Discover what inspires the most awarded agency network in the world and how more powerful insights, ideas and results can unlock greater success for your brand.

OMD Finland has been our strategic marketing partner for 7 markets in Nordics and Baltics. Together with OMD we´ve been forerunners of the automotive industry in terms of insight based marketing planning, focus group understanding and digital marketing adoption. Thanks to our close partnership we´ve gained our market share and managed to communicate successfully and meaningfully our brand promise “Innovation that excites".

OMD Finland has been driving us into the digital world quickly and assuredly. In close co-operation, we have created new ways to engage our consumers and have achieved great results by doing so, especially through mobile. The core of our successful co-operation is the people who understand our business, challenge us and share the same passion to develop our business as we do.

OMD Finland has helped us confront the changing world of marketing communications. Together, we have found coherent ways to communicate with our customers and prospects when talking about complex banking issues. Through close and open-ended co-operation we have managed to attain our challenging goals, with the privilege of working alongside the great OMD team.

Our Work

Awards

Nissan Controller, Bronze, Effie 2016

Nissan, Best Integrated Campaing, Gold, Grand One 2016

Veho Mercedes-Benz, Outdoor, Gold, Vuoden Huiput 2016

Nissan, WarcMedia Awards, Effective Use of Partnerships and Sponsorships, Silver 2016

McDonald's, Best Text Outdoor, Silver, Vuoden Huiput 2016

Nissan, Best Web Campaign, Gold, Grand One 2016

Nissan, Digital Marketing, Silver, Vuoden Huiput 2016

Nissan, Best Social Media Campaign, Honorary mention, Grand One 2016

New Children’s Hospital 2017, Best Society Campaign, Adprofit 2014

McDonald’s Big Mac, Gold, Grand One 2014

New Children’s Hospital 2017, Silver, Vuoden Huiput 2014

YLE Doc Ventures, Gold, Grand One 2014

Our People

Markus Grannenfelt

Managing Director

When Markus joined OMD Finland in August 2015, it sent a ripple through the national market; Markus is renowned for his innovative thinking, his fearlessness, and for being an inspiring, true leader. Markus is already taking OMD Finland, one of the most awarded agencies in the market, to a new level of leadership with a focus on our digital capabilities.

In his 20 years in marketing and media, Markus has striven to combine traditional marketing with creative thinking and technology and still takes a very hands-on role in our work. He began his career with BBDO and went on to found several companies, including White Sheep which became a leading digital agency in the Nordics and most recently Intellipocket, a mobile loyalty programme startup and a Red Herring Top 100 Company.

Markus is an investor and board member in several digital startups and has a history of building top-notch teams by finding and cultivating the best digital talent around. Markus is especially happy to be part of OMD as the company builds its omnichannel capabilities and accelerates its growth in the digital space.

Mari Mineo

Chief Operating Officer

Mari is an experienced digital marketing professional with a deep understanding of different digital marketing channels. She is passionate towards her work and always does her best to improve customers business operations.

Mari has almost 20 years of experience in digital marketing communications. She has done not only paid advertising but also own and earned media channels. She has worked many years as an account director and as a chief operating officer. To OMD Mari came 2016 and now she works as an account director and a team leader. She is a valuable member of our experienced and talented team.

Timo Paloheimo

Director, Head of Strategy

Timo is an experienced marketing strategist who has worked in several creative and digital agencies before joining OMD in April 2016. He is an expert in marketing strategy, brand behaviour, communications planning and social media. He has worked with some of the biggest brands in Finland and created ground-breaking strategies and marketing concepts.

Timo’s role is to oversee the strategic planning processes in OMD and to develop tools and capabilities for them. He works with OMD’d biggest clients to develop their marketing strategies and organisations. He is enthusiastic in creating growth for clients through brand development and data-led communications.

Cormac Walsh

Director, Data and Analytics Solutions, Business Unit Director

Cormac joined OMD in early spring 2017. His most recent positions include Director of Commercial Intelligence in Marketing Clinic and as Head of Analytics in Fonecta. Over the last 22 years Cormac has worked for large and startup tech companies, in leadership and management roles. He is especially comfortable building new businesses and teams, and is very comfortable in communicating strategy and business rational to teams and customers. His focus is on results and generating a culture on analytics based performance.

A data science leader and analytics professional. Expertise in building valuable solutions from existing portfolio elements in technical and consulting companies. Cormac has a strong reputation as a team and capability builder, with a very clear focus on customer satisfaction. Cormac has worked globally, spending time in the middle east and south east asia in particular. Industries including Telco, FMCG & strategy consulting.

Cormac is passionate about team building and communication, having created many strong and diverse teams. He has a solid business understanding that permits the quick translation of business needs into technical solutions, allowing business leaders and marketers to get the best from data science teams and solutions.

Sanna Elopuro-Höylä

Senior Account Manager, Business Unit Director

Sanna started in the industry as a planner in 1996 and has seen digital media growing from a mere gimmick to the most important medium. Since starting at OMD in 2005, Sanna has worked with various accounts both domestic and international. Having expanded her expertise to leadership as a team leader, Sanna is devoted to encouraging her team members and helping them grow as specialists and professionals.
As no two days are identical in the industry, Sanna finds the most important quality for an account manager is passion for learning.

Sanna Tamminen

Senior Account Manager, Business Unit Director

Sanna has over 12 years of experience in digital marketing and analytics. Before joining OMD in 2016, Sanna worked as an analyst for Sanoma and in account managing for Ainoa Resolution.

As a team leader, Sanna believes in that motivated atmosphere within the company will radiate outwards to the client, and therefore is passionate about contributing to great company culture. Having digital marketing at the core of her expertise, Sanna has worked with big international brands at OMD resulting in tremendous growth in sales. Result-driven Sanna is always eager to see her clients’ business develop fast with assistance from her and her team.

Susanne Vuori

Director, Insights

Susanne’s greatest passion is generating real and actionable strategic insights based on in-depth consumer understanding. She is responsible not only for ensuring that the correct insights are generated, but also that they are implemented in order to help OMD’s clients increase sales, improve the ROI of their marketing investment and create a sustainable competitive edge. She is also actively involved in the development of new innovative research solutions.

Susanne has over 13 years’ experience in research and consumers insights, and nine years of media agency experience. Her area of expertise in research using advanced statistical analyses, allowing us to dig deeper into the real emotional drivers of consumer behavior. In addition, she is an expert in brand research, purchase process analyses, pricing studies, tracking studies, campaign evaluations and ROI measurement.

Susanne has worked with clients across a multitude of industries including FMCG, automotive, financial, retail, education and medical. Before joining OMD in 2006, she was a Research Manager at a company specializing in B2B research.

Aliyar Hussain

Director, Content Performance

Our News

Tweets

@OMD_Fi

OMD Finland @OMD_Fi

Lisää ilouutisia.🎉 Onnittelut asiakkaallemme McDonald'sille sekä muille Adprofit-kisassa finaalipaikan napanneille! https://t.co/BecB5PU7zo

April 5

OMD Finland @OMD_Fi

Onnittelut kaikille tämän vuoden Young Lions finalisteille koko OMD Finlandin puolesta! Nuoret lupauksemme Jenni ja… https://t.co/xqGw7fKi8u

March 29

OMD Finland @OMD_Fi

Konversio-optimoinnin keinoin luodaan verkkosivuille puitteita, joiden ansioista käyttäjä voi toteuttaa mahdollisim… https://t.co/hlrTJzqDOM

March 23

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Explore our CAREERS

FOR MORE INFORMATION CONTACT careers.finland@omd.com

Meet Jenni

Jenni Suominen

Strategist

JOURNEY
I graduated in 2008 after studying marketing and services in retail trade. I started my media agency career back in 2007 at Aegis Media (current Dentsu Aegis) and worked later as a digital and strategic planner until beginning of 2017 at Carat.

TODAY
In my current role in OMD as a strategist I help our clients reach commercial growth through marketing comms, and together with our awesome and talented Annalect-team we help our clients with portfolio, price and distribution related matters, too.

THE OMD EXPERIENCE
I believe in team work, and that I can always count on the help of our 60 and more experts no matter what the client’s challenge in marketing might be.

OUT OF OFFICE
I seek balance to work from Crossfit (even a couch potato can transform into a sports lover with the right type of sport), binge watching Netflix and HBO and travelling somewhere warm with clear scuba diving waters at least once a year.

Meet Petri

Petri Karppinen

Media Director

JOURNEY
I graduated in 1998 from university where I studied marketing. I started my media agency career at Carat 15 years ago. My main responsibility at OMD is trading.

THE OMD EXPERIENCE
“There is nothing as stable as change”. Almost every day at OMD is different to the one before, and working with smart, energetic and creative people is such a great experience. Being part of OMD feels like being part of the winning team.

SAGE ADVICE
“Leave future problems for the future”. It works, if not always then often. In addition, “no pain, no gain” is very true.

INSPIRATION TACTICS
I find it’s always the people around me who inspire me. They are talented and eager to be challenged, so you need to make sure you’re awake. I often walk around the agency to talk to as many different people in different positions as I can.

Meet Emma-Lotta

Emma-Lotta Laine

Account Manager

JOURNEY
My media agency career started in 2002 as a trainee at Carat Finland and I have followed the same exciting path since that. After the trainee period, I have been working and gaining a lot of valuable experience in the media field both in Finland and in Sweden. On top of my existing BBA/BA double degree in Business Administration I studied further and graduated as a M.Sc. Economics from Hanken in 2016 majoring in Marketing. I started working at OMD Finland as an Account Manager in the beginning of 2015.

THE OMD EXPERIENCE
At OMD Finland I am an Account Manager for various domestic and international clients. Through having clients from different fields of business I can utilize my vast international and domestic experience. It is very inspiring to find the best solutions for the clients with my colleagues who have a lot of talent and experience.

INSPIRATION TACTICS
My inspiration for work comes from the interesting clients I am working with and from the inspiring atmosphere at OMD Finland. I am a true people person and a team player: I get a lot of satisfaction when I see that my colleagues are happy and motivated and enjoy working together. Outside work I get a kick out of sports: gym, running, swimming, yoga and so on. When I am not doing sports, I can presumably be found taking photographs.

Meet Iiris

Iiris Antinoja

Junior Account Manager

JOURNEY
I started working at OMD in 2014 as a video trainee with no specific experience from the field. During these 2,5 years I’ve grown from a media business rookie to a professional with a vast understanding of different media specializing in video and TV. In addition, I act as an Junior Account Manager with both big and smaller clients. I have a degree in Business majoring in Marketing and Corporate Communications, and minoring in Communications. It’s great to be able to apply also these skills in my work.

THE OMD EXPERIENCE
The best part of OMD is the great people I work with. You can always be sure that there’s someone to help you out when you’re in need and to cheer with you when you nail it. Also, the perks of working in a big company are the excellent opportunities to develop and constantly learn new things. It’s difficult to name an industry I haven’t worked with, so it’s quite awesome to have experience from such a wide variety.

INSPIRATION TACTICS
In my free time I like to balance the hectic work days by playing basketball, running and relaxing with B class TV-series. I’ve always been interested in the creative industry, so it’s superb that there are competitions for young media professionals that allow you to try your wings in a bit more creative way. My team mate and I have successfully taken part in a few by winning gold in Young Creatives Finland 2015 and bronze in AdProfit Junior 2017. And honestly, the process is so much fun in itself that it’s almost irrelevant whether you win or not.

Meet Taru

Taru Nousiainen

Digital Planner

JOURNEY
I am an enthusiastic marketing advocate who has passion for brands, digital marketing, and great ideas. I did my masters in marketing management in the University of Vaasa and graduated in 2015. I started working at OMD in May 2016. My media agency career started in 2014 at GroupM where I was working as a digital planner in media agency Maxus. Hence I have background in digital media planning, international business and marketing communications.

THE OMD EXPERIENCE
At OMD my responsibility is digital media planning, digital strategies and to make sure the clients get the best solutions when it comes to digital media strategies and marketing performance. I believe good ideas and results can be turned into excellent with team work. We are as strong as people around us.

INSPIRATION TACTICS
I get inspired by my surroundings: people, atmosphere, and interesting conversations. I try to spend time with people from different backgrounds and read books and articles to understand our current living and where about we are going and aiming for. Further I balance hectic work life by dancing and exercising yoga which both I love.

Meet Vilma

Vilma Kärkkäinen

Account Director

JOURNEY
I graduated in 2006 and prior to OMD worked at Dagmar as a TV Planner, Strategist and Client Manager between 2006 and 2015.

DYNAMISM
I’m a natural team player: as the middle child of a large family, I now enjoy my role as strategist, friend, colleague, team made, wife, sister and mum.

EXTRACURRICULARS
Outside my two work places (OMD and home) I love to play soccer with my team FF4b or golf with friends. I also enjoy reading books and rearranging our house.

Meet Päivi

Päivi Kurki

Research Manager

JOURNEY
I graduated from Helsinki School of Economics in 2006. Before joining OMD in 2009 I worked as a media researcher at TNS Gallup for two years.

THE OMD EXPERIENCE
Fascinating! Unique personalities and talents at OMD inspire my everyday work. You can also rely on your team to exchange ideas and get advice or help when you need it.

EVOLUTION
I’ve gathered my research expertise in many fields of business as well as in using versatile research tools and statistical analyses.

OUR DOMAIN
OMD has a great location in an old brick building with unique decor. A great breakfast selection also gives a powerful start to the working day.