Susanne Vuori
Director, Insights
Susanne’s greatest passion is generating real and actionable strategic insights based on in-depth consumer understanding. She is responsible not only for ensuring that the correct insights are generated, but also that they are implemented in order to help OMD’s clients increase sales, improve the ROI of their marketing investment and create a sustainable competitive edge. She is also actively involved in the development of new innovative research solutions.
Susanne has over 13 years’ experience in research and consumers insights, and nine years of media agency experience. Her area of expertise in research using advanced statistical analyses, allowing us to dig deeper into the real emotional drivers of consumer behavior. In addition, she is an expert in brand research, purchase process analyses, pricing studies, tracking studies, campaign evaluations and ROI measurement.
Susanne has worked with clients across a multitude of industries including FMCG, automotive, financial, retail, education and medical. Before joining OMD in 2006, she was a Research Manager at a company specializing in B2B research.