OMD Finland

Global Media Agency of the Year
10 Times in a Row

The Gunn Report for Media


About Us

At OMD we are dedicated to our clients’ growth. It starts with our unwavering commitment to deliver sharper insights, smarter ideas and stronger results.

At OMD Finland we are committed to helping our clients unlock demand potential, igniting consumer desire with our creativity, and powering our ideas with best-in-market proprietary data and technology. We champion a spirit of innovation and have a thirst for what’s next in the life of the digital consumer.

Discover what inspires the most awarded agency network in the world and how more powerful insights, ideas and results can unlock greater success for your brand.

OMD Finland has been driving us into the digital world quickly and assuredly. In close co-operation, we have created new ways to engage our consumers and have achieved great results by doing so, especially through mobile. The core of our successful co-operation is the people who understand our business, challenge us and share the same passion to develop our business as we do.

Christoffer RönnbladMarketing Director, McDonald’s Finland

OMD Finland has helped us confront the changing world of marketing communications. Together, we have found coherent ways to communicate with our customers and prospects when talking about complex banking issues. Through close and open-ended co-operation we have managed to attain our challenging goals, with the privilege of working alongside the great OMD team.

Hans TimolaMarketing Manager, Nordea

Our Work


New Children’s Hospital 2017, Best Society Campaign, Adprofit 2014

New Children’s Hospital 2017, Best Society Campaign, Adprofit 2014

McDonald’s Big Mac, Gold, Grand One 2014

McDonald’s Big Mac, Gold, Grand One 2014

Hyvänmielenosoitus, Best Society Campaign, Kaiku Radio Gala 2014

Hyvänmielenosoitus, Best Society Campaign, Kaiku Radio Gala 2014

New Children’s Hospital 2017, Silver, Vuoden Huiput 2014

New Children’s Hospital 2017, Silver, Vuoden Huiput 2014

YLE Doc Ventures, Gold, Grand One 2014

YLE Doc Ventures, Gold, Grand One 2014

McDonald’s Big Wheel of McWrap, Gold, Grand One 2013

McDonald’s Big Wheel of McWrap, Gold, Grand One 2013

McDonald’s The Real Milk Shake, Bronze, Cannes 2013

McDonald’s The Real Milk Shake, Bronze, Cannes 2013

McDonald’s This is Ryystö, Gold & Silver, Vuoden Huiput 2013

McDonald’s This is Ryystö, Gold & Silver, Vuoden Huiput 2013

Nissan Rumble, Bronze Media Lion, Cannes 2013

Nissan Rumble, Bronze Media Lion, Cannes 2013

Nissan Rumble, Gold, Best Use of Social Media & Best Consumer Campaign, Grand One 2013

Nissan Rumble, Gold, Best Use of Social Media & Best Consumer Campaign, Grand One 2013

Our People


Markus Grannenfelt

Managing Director

When Markus joined OMD Finland in August 2015, it sent a ripple through the national market; Markus is renowned for his innovative thinking, his fearlessness, and for being an inspiring, true leader. Markus is already taking OMD Finland, one of the most awarded agencies in the market, to a new level of leadership with a focus on our digital capabilities.

In his 20 years in marketing and media, Markus has striven to combine traditional marketing with creative thinking and technology and still takes a very hands-on role in our work. He began his career with BBDO and went on to found several companies, including White Sheep which became a leading digital agency in the Nordics and most recently Intellipocket, a mobile loyalty programme startup and a Red Herring Top 100 Company.

Markus is an investor and board member in several digital startups and has a history of building top-notch teams by finding and cultivating the best digital talent around. Markus is especially happy to be part of OMD as the company builds its omnichannel capabilities and accelerates its growth in the digital space.

Matti Cornér

Director, Head of Operations

Matti joined OMD in November 2015 as Head of Operations. He has over 15 years of experience in the media industry both from media agency as well as media houses, where he was driving the digital business development and media sales.  Matti is passionate about exceeding the client expectations, and, at OMD one of his main responsibilities is the overall client satisfaction among all OMD clients. He is also responsible for future growth and profitability of the business at OMD.  

Niina Pankko

Deputy Managing Director

Niina is a driven marketing expert with a deep knowledge of the current media market. Her versatile capabilities make her one of the best strategic planners in Finland. After joining OMD in 1998, Niina has worked in various roles, giving her a deep understanding of our business. Niina’s roles at OMD have included Media Planner, Media Manager and Account Director, and she is currently Deputy Managing Director, responsible for our key clients and new business. She also leads one of our planning teams. Niina’s main objective is to achieve better results not only for our clients, but also for OMD Finland.

Timo Paloheimo

Director, Head of Strategy

Paloheimo joins us from Isobar, where he worked as Strategy Director and Head of Strategy and Social. At OMD he will be responsible in developing our strategic planning competence. He will be working on our client’s growth strategies and developing our data-led marketing offering.


Laura Hartikainen

Planning Group Director

Laura has worked in international media agencies for over a decade, gaining extensive experience across several sectors. We call her our ‘fireball’ as she is always doing something and is a genuine multitasker. She plays a key role in helping our clients to change their way of seeing and using media.

Since joining OMD in 2012, Laura’s focus has been on creating media and communications strategies for our clients, based on consumer insights. Her core competence is helping them digitalise their business and guide them towards exploiting all the benefits that current media behaviours have to offer. She has a deep understanding of consumer needs and trends, and a passion for developing different tools with witch to share her knowledge with the rest of our agency.

Michael Ovitz

Director, Head of Digital

Michael is a passionate marketing professional with a deep understanding of digital marketing and marketing technologies. He has over 7 years of experience in digital marketing communications and leading the data driven transformation.  He joined OMD in February 2016 to help OMD’s clients to grow business and to find new and innovative ways to develop their digital presence. 

At OMD he is responsible for the development of digital solutions and services, strategic planning in digital channels, data management and much more. Michael is enthusiastically making way for a true omnichannel world where marketing communications is deeply entwined with every aspect of our clients' businesses.

Mervi Kinnunen

Director, Head of Content

Mervi has joined OMD Finland in February. She has a strong background in developing and creating commercial content, most recently acting as Director of Branded Content Development at Fremantlemedia Finland. She has previously worked as Content Marketing Director at Sanoma and Commercial Executive Producer at MTV Media. At OMD Finland her responsibility is to help the clients to grow their business with data-driven creative content marketing solutions.

Jussi Piri

Director, Head of Annalect

Jussi joined OMD Annalect in August 2015 from the client side, where he most recently ran the marketing of Suomen Lähikauppa, a billion dollar retailer with close to 700 stores. During his tenure the Marketing ROI of Suomen Lähikauppa over quadrupled.

His experience in marketing, business development and general management spans over 15 years, four industries – consumer goods, sports fashion, retail and telecommunications – and the Nordics, Baltic and UK markets. To top it of he has managed over 24 brands, always delivering higher than market returns and significant improvements in brand metrics. He is considered as one of the rare breed of business leaders who values data and innovation in equal measure.

At OMD he is responsible for leading group-level data science unit Annalet: A 30 people strong analytics and insights specialist hub producing actionable insights with a tool agnostic approach. The Annalect unit starts with a framework that focuses on business issues, not just marketing issues and provides you with multi-discipline team of researchers, analysts, data scientists and industry experts that help to inform, measure and optimize your business. The trick is to choose always the best tool for any given task and to make sure that the insights are not only actionable, but also implemented. Passionate about improving business results, Jussi brings his passion to work through the Annalext team and through advising senior business leaders across a variety of industries. 

Susanne Vuori

Director, Insights

Susanne’s greatest passion is generating real and actionable strategic insights based on in-depth consumer understanding. She is responsible not only for ensuring that the correct insights are generated, but also that they are implemented in order to help OMD’s clients increase sales, improve the ROI of their marketing investment and create a sustainable competitive edge. She is also actively involved in the development of new innovative research solutions.

Susanne has over 13 years’ experience in research and consumers insights, and nine years of media agency experience. Her area of expertise in research using advanced statistical analyses, allowing us to dig deeper into the real emotional drivers of consumer behavior. In addition, she is an expert in brand research, purchase process analyses, pricing studies, tracking studies, campaign evaluations and ROI measurement.

Susanne has worked with clients across a multitude of industries including FMCG, automotive, financial, retail, education and medical. Before joining OMD in 2006, she was a Research Manager at a company specializing in B2B research.



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Explore our CAREERS


Petri Karppinen Profile

Meet Petri

Petri Karppinen

Media Director

I graduated in 1998 from university where I studied marketing. I started my media agency career at Carat 15 years ago. My main responsibility at OMD is trading.

“There is nothing as stable as change”. Almost every day at OMD is different to the one before, and working with smart, energetic and creative people is such a great experience. Being part of OMD feels like being part of the winning team.

“Leave future problems for the future”. It works, if not always then often. In addition, “no pain, no gain” is very true.

I find it’s always the people around me who inspire me. They are talented and eager to be challenged, so you need to make sure you’re awake. I often walk around the agency to talk to as many different people in different positions as I can.
Anna Schoschkoff Profile

Meet Anna

Anna Schoschkoff

Account Manager

It’s great to work with people that have such a passion for their work. I learn something new from them every day.

During my 1.5 years at OMD I have learnt a lot about media planning, strategies, media, customers, marketing… and there is still so much to learn. That’s what makes my work interesting.

Helsinki is a great place for enjoying nature. The sea is just around the corner and even when you’re in the city centre, the countryside with its vast forests and grazing cows is not far away.

Our Friday morning porridge is very special. Every Friday morning one team takes their turn to cook a big bowl of delicious porridge for everyone in the office.
Mona Pitkänen Profile

Meet Mona

Mona Pitkänen

Media Planner

The team spirit at OMD is great! You always get help if you need it and even on a busy day you’re sure to have a good laugh with colleagues.

30% planned, 70% whatever is thrown at you. You never know what’s going to happen, which is thrilling and makes the time fly.

I always try to keep myself aware of the new and upcoming “what, where and when” in the industry, so I can offer the latest innovations to my clients.

Everything and everyone is easily accessible, and the breakfast is delicious!
Vilma Kärkkäinen Profile

Meet Vilma

Vilma Kärkkäinen

Account Director

I graduated in 2006 and prior to OMD worked at Dagmar as a TV Planner, Strategist and Client Manager between 2006 and 2015.

I’m a natural team player: as the middle child of a large family, I now enjoy my role as strategist, friend, colleague, team made, wife, sister and mum.

Outside my two work places (OMD and home) I love to play soccer with my team FF4b or golf with friends. I also enjoy reading books and rearranging our house.
Päivi Kurki Profile

Meet Päivi

Päivi Kurki

Research Manager

I graduated from Helsinki School of Economics in 2006. Before joining OMD in 2009 I worked as a media researcher at TNS Gallup for two years.

Fascinating! Unique personalities and talents at OMD inspire my everyday work. You can also rely on your team to exchange ideas and get advice or help when you need it.

I’ve gathered my research expertise in many fields of business as well as in using versatile research tools and statistical analyses.

OMD has a great location in an old brick building with unique decor. A great breakfast selection also gives a powerful start to the working day.

Contact Us

OMD Finland

Markus Grannenfelt Managing Director

Lintulahdenkatu 3 00530 Helsinki Finland

T: +358 (0)10 2711 640

Lintulahdenkatu 3




T: +358 (0)10 2711 640

OMD Worldwide

Mainardo de Nardis

CEO, Worldwide
195 Broadway
New York, NY
T: +212 590 7100

Asia Pacific

Stephen Li

3 Anson Road
#30-03 Springleaf Tower
T: +65 6876 6800

Europe, Middle East and Africa


Nikki Mendonca

President, EMEA
10 Regents Wharf
All Saints Street
N1 9RL
T: +44 (0) 20 7908 3400

Latin America

Julian Porras

CEO, Latin America
6205 Blue Lagoon Drive
Miami, FL
T: +305 341 2530

North America

Monica Karo

195 Broadway
New York, NY
T: +212 590 7100

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