Digital goes beyond the border of clicks and interaction with users. More than a channel strategy in the communication mix, digital has the ability to transformation the whole business. Petr has 16 years of experience in varying roles from digital specialist to CEO, 11 of those at a media agency and five years publisher side; it provides a wide range of digital expertise and management skills that Petr will exploit at OMD to support digitalization and data acceleration.

Petr is also strong in dealing and negotiating with vendors as well as building strong relationships and trust with key clients, so these are his key responsibilities as Managing Director at OMD Czech. As he blends his expertise in print and digital, he now seeks opportunities of both business and synergy profit. Petr is integral to unifying the attitude to online and TV communication, providing clients a fully digital and data-driven planning approach.

In the current world, technology is the game changer. Michal is leading a team of talented people delivering great results to OMD clients with a focus on digital, data and technology, of course. His enthusiasm for constantly trying the latest trends largely influences Michal´s team as well as the direction of OMD Czech. In this disruptive environment, Michal still believes in common sense as the main pillar of all advertising, communication and marketing ideas. But, yes, digital, data and technology are brilliant tools to support these ideas.

Michal has deep experience from variety of clients and more than 8 years experience in the media industry. The majority of his experience he dealt with digital in the deepest detail, greatly contributing to OMD Czech clients‘ strategies. 

Digital, not only in marketing way of thinking, is being the most rapidly growing and evolving filed and has deep impact on our daily life, sometimes without even realize it.

With the same power as digital environment changes our lives, it also changes our whole business. And only companies, agencies, which will fully respect this situation and adjust their state of mind, will be able to provide their clients and partners with the best solutions for their needs. OMD Czech knows it and therefore is stuffed with passionate and dynamic people, people as Štěpán.

Štěpán connected his career in media only with OMD and has passed through several positions from junior planning to the management level. His endurance made him respected as a digital expert and leader inside the agency, but also among the clients and publishers.

The main responsibilities of Štěpán as Print & Digital Director at OMD Czech are dealing with the publishers, leading his team full of enthusiastic and innovative people, looking for new ways for OMD clients how to stay competitive in this fast evolving market environment. And can’t forget seeking synergies between print, digital and all others media and data mined from all of them.

A data driven marketing agency solution needs strong leadership of a research specialist team, and deep expertise of KPI and ROI evaluation. Zdeněk manages a team of 15 specialists in the field of research, defining new procedures and products in the area of communication evaluation and its impacts on the real goals of OMD clients. This passion further lends its hand to locating and attracting extraordinary colleagues in marketing research. Together, they work to set the standards for services in the area of customer trends, monitoring and evaluating marketing communication, relevant insights for communication strategy and new relevant research methods.

Starting out in the media industry over 19 years ago, Zdeněk has worked in a variety of roles from data specialist, to now a data science leader, gaining a wealth of experience at various categories: Automotive, Finance, Telco, and Retail to contribute to customized client work.