The pace of change has never been faster. The consumer path has never been more fragmented. New technology has never been more available to advertisers, brands and communication agencies. But the real difference is people. Only people are able to make technology useful, consumers happy and change meaningful. That is why Jiří loves to search for talent, explore human potential, and work with creative, passionate and results-driven people who are always ready to go the extra mile to deliver the best possible solution for our clients. Jiří believes in creating strong relationships and partnerships with OMD clients and is focused on uncovering new opportunities to stimulate their market performance.

Jiří has more than 20 years experience in a variety of roles within communication agencies, working on a wide range of large, small, international, local, well established and challenger brands. Jiří started his media career as a media planner in OMD, was a founder of Attention! Media in 2003 and spent five years in PHD. In February 2016, Jiří returned to OMD as Managing Director. 

In the current world, technology is the game changer. Michal is leading a team of talented people delivering great results to OMD clients with a focus on digital, data and technology, of course. His enthusiasm for constantly trying the latest trends largely influences Michal´s team as well as the direction of OMD Czech. In this disruptive environment, Michal still believes in common sense as the main pillar of all advertising, communication and marketing ideas. But, yes, digital, data and technology are brilliant tools to support these ideas.

Michal has deep experience from variety of clients and more than 8 years experience in the media industry. The majority of his experience he dealt with digital in the deepest detail, greatly contributing to OMD Czech clients‘ strategies. 

Digital goes beyond the border of clicks and interaction with users. More than a channel strategy in the communication mix, digital has the ability to transformation the whole business. Petr has 16 years of experience in varying roles from digital specialist to CEO, 11 of those at a media agency and five years publisher side; it provides a wide range of digital expertise and management skills that Petr will exploit at OMD to support digitalization and data acceleration.

Petr is also strong in dealing and negotiating with vendors as well as building strong relationships and trust with key clients, so these are his key responsibilities as Print and Digital Director at OMD Czech. As he blends his expertise in print and digital, he now seeks opportunities of both business and synergy profit. Petr is integral to unifying the attitude to online and TV communication, providing clients a fully digital and data-driven planning approach.

A data driven marketing agency solution needs strong leadership of a research specialist team, and deep expertise of KPI and ROI evaluation. Zdeněk manages a team of 15 specialists in the field of research, defining new procedures and products in the area of communication evaluation and its impacts on the real goals of OMD clients. This passion further lends its hand to locating and attracting extraordinary colleagues in marketing research. Together, they work to set the standards for services in the area of customer trends, monitoring and evaluating marketing communication, relevant insights for communication strategy and new relevant research methods.

Starting out in the media industry over 19 years ago, Zdeněk has worked in a variety of roles from data specialist, to now a data science leader, gaining a wealth of experience at various categories: Automotive, Finance, Telco, and Retail to contribute to customized client work.