OMD NORTH AMERICA

Agency of the Year
8 Times in 10 years

Ad Age | Adweek

Our Locations

OMD North America HQ

northam@omd.com
195 Broadway
New York, NY 10007
T: (212)590-7100

Alan Cohen
CEO USA

usa@omd.com
T: +212 590 7100

Cathy Collier
CEO Canada

canada@omd.com
T: +416 681 5600

Our Services

Service

Ignition Factory

Inject cutting edge and creative innovation in to media and marketing plans.

The group, comprised of creative media experts, injects ideas that spark traditional and new media plans with technology, innovation, and an added layer of creativity going beyond the boundaries of media. OMD is the only agency with such a broad creative media department that does not just innovate in new and emerging platforms, but within traditional mediums as well. Ignition Factory keeps clients one step ahead of the competition with the intelligence and support of our team of experts seamlessly integrated into the planning process. Find out how Ignition Factory can inject smarter insights and ideas to accelerate your business results today.

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Service

OMD Word

Optimize the conversation.

OMD Word, the agency’s social media collective, navigates the new world of social influence and emerging communications platforms. With specialists focused on strategy, social listening, guidelines, content, syndication, influencer advocacy programs and experiential activities, OMD Word ensures brands are generating exponential earned media alongside their paid investments and owned media channels. Accurate measurement of a brand’s reach and engagement ensures smarter communications choices are made, from building relationships with key bloggers and participating in online forums to establishing an active presence on YouTube, twitter, Facebook or LinkedIn. Find out how OMD Word can amplify smarter insights and ideas to accelerate your business results today.

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Airwave

Deliver personalized marketing messages when and where they have the most impact.

With 650 million smart phones expected to ship in 2012, Airwave’s dedicated team of mobility specialists is executing innovative strategies to effectively engage consumers. Whether your marketing objectives call for branding, promotion or transaction campaigns, Airwave works closely with traditional and digital teams to ensure mobile is fully integrated into your media communications strategy. Mobile search, destination and CRM solutions are critical pillars to keep your brand out front and on the go. Find out how Airwave can mobilize smarter insights and ideas to accelerate your business results today.

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Optimum Sports

Energize investments to drive greater return.

Taste victory with Optimum Sports, our sports and engagement planning group that manages branded content, sponsorship and large scale entertainment events. From experiential marketing, PR and social media to media negotiations, investment evaluation and project management, Optimum Sports provides a full range of integrated services to high profile clients. With extensive Olympic, FIFA and NFL Super Bowl experience, Optimum Sports delivers effective marketing solutions that engage billions. Ensuring clients get the most out of their investments requires brand engagement at every touchpoint possible. Find out how Optimum Sports can energize smarter insights and ideas to accelerate your business results today.

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The CONTENT Collective

Custom content creates the difference.

The CONTENT Collective at OMD works with the media investment and planning teams to develop custom entertainment marketing programs using media investment as the baseline. By bridging the gap between media networks and production companies, brands can leverage their investments to create  contextually relevant media and entertainment programs. With extensive experience in integrated programming development, The CONTENT Collective provides strategy, production, non-traditional creative resource identification and project management services to make an event out of your sponsorship. Leading high profile projects include the Pepsi Refresh Project, Mountain Dew’s Dewmocracy and Pepsi’s 2011 X Factor partnership. Find out how The CONTENT Collective can leverage smarter insights and ideas to accelerate your business results today.

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Zero Code

Transform brand communications into interactive entertainment.

OMD’s Zero Code gaming group creates ground-breaking new media opportunities across video game and pure play entertainment systems. As the industry leader, Zero Code campaigns have garnered 29 awards globally for high profile clients including Visa, Nissan, Gatorade and Mountain Dew. A member of the Xbox Game Advisory Council, Zero Code was the first to create a branded destination on Xbox Live and the first to use in-game telemetry to measure ad impressions, unique views and time spent for fixed placements. Find out how Zero Code can activate smarter insights and ideas to accelerate your business results today.

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Brand Science

Increase your marketing investment confidence.

Brand Science delivers the econometric evidence across paid, owned and earned media channels to inform smarter marketing decisions. Transform  communications data, sales performance, and brand metrics into tactical recommendations that drive profits. Actionable, influential and immediate define the qualities of a valuable Brand Science insight that builds sustainable learning and competitive advantage. With over 80 consultants, Brand Science teams are addressing the most complex marketing questions that transcend language, culture and geography. Find out how Brand Science can unlock smarter insights and ideas to accelerate your business results today.

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Annalect

Compile the complete picture to maximize insight.

The Annalect Group provides the technological backbone to aggregate, analyze and activate media-relevant data from disparate sources globally. Annalect’s custom built workflow management, community/workspace features and branded extranet sites bring business intelligence to the forefront of client decision making. With over 400 data, digital and design experts worldwide, Annalect services include media analytics, tools and dashboard systems, community conversation tracking (Antenna), search (Resolution Media) and its DSP trading platform (Accuen) that provides clients with real time bidding marketplaces for display ads, mobile and social media. Find out how Annalect can identify smarter insights and ideas to accelerate your business results today.

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Our Work

Our People

Profile

Page Thompson

CEO Omnicom Media Group NA

SHARPER INSIGHTS
Onward and upward. For Page Thompson, this is more a directive than a mantra.  Page’s insight that “the one constant in media today is that everything is changing” furthers his demand for excellence and drives results for OMD's clients.  

INSPIRING IDEAS
In 2002, as CEO North America, Page merged the media departments of DDB, BBDO and TBWA, creating OMD, the largest media operation in North America.  Page is one of the Founding Fathers of the well-known Checkmate process, the initial blueprint for Insights-Ideas-Results and the foundation of our current proprietary planning process, Vision.

SUSTAINABLE RESULTS
Under Page’s leadership, Omnicom Media Group North America has won more than $8 billion in new business since 2005.  A powerful advocate for media’s role in advertising, Page has led both the Media Directors Council and the 4A’s Media Policy Committee and serves on the boards of Needham’s New York office and DDB Worldwide.  Honored as Media Director of the Year and as a Media Maven by Ad Age, Page drives results in the community as well by serving on the board of Concern Worldwide (U.S.).  Page also led the effort, with the Ad Club of New York, to raise more than $2 million for New York public schools.
Profile

Cathy Collier

CEO OMD Canada

SHARPER INSIGHTS
Media planning needs to evolve to communications planning. As CEO of OMD Canada, Cathy ensures her teams craft communication solutions influenced by consumer behaviour. Cathy's drive for innovation and new solutions thrives at OMD, as evidenced by OMD being the most awarded agency at the 2011 Media Innovation Awards.
 
INSPIRING IDEASOver the course of nearly two decades with Cossette Media, Cathy focused on clients such as Nike, Coca Cola and Bel.  Her leadership brought Cossette three gold Media Lions and an armful of other awards, including four ‘Best in Show’ trophies, dominating Canada’s Media Innovation Awards year after year.  While Cathy has an entrepreneurial spirit, communications planning is her passion, and is what led her to launch her own agency in 2009, x connections, which later merged with CP+B Toronto.
 
SUSTAINABLE RESULTS
A graduate of the University of Manitoba, Cathy is well-known in the Canadian media community. She is on the board of the Canadian Media Directors Council; has judged at the 2007 Cannes Media Lions festival; and chaired the Young Media competition at National Advertising Awards in 2009. Cathy also sits on the Canada Cannes board helping to inspire the Canadian media community to be recognized.  Cathy has a very active family with two teenagers and a very patient husband.

Profile

Alan Cohen

CEO OMD US

SHARPER INSIGHTS
As CEO of OMD US, Alan develops fresh perspectives on communication strategy, marketing analytics and innovation. Under Alan’s leadership, OMD has become the agency for strategy, intelligence and marketing money managers. He launched many new service offerings such as Ignition Factory (creative media), Airwave (mobile) and OMD Word (social) that have helped make media the most important part of marketing.

INSPIRING IDEAS
With a background in leading marketing for companies like GE-NBC and Disney-ABC, Alan leverages over 25 years of experience to manage OMD’s seven US offices. Clients look to Alan for OMD’s leading analytics and innovation and creativity to accelerate their growth. Over 30 clients have joined under his tenure after he joined from Interpublic as President, West for Initiative in 2008.

SUSTAINABLE RESULTS
Alan and his teams have been recognized for their accomplishments.  OMD was awarded Media Agency of the Year by both Adweek and Advertising Age in 2011. Adweek and Advertising Age also awarded OMD Agency of the Year three of the last four years. The Gunn Report named OMD as the Most Creative Agency for the last six years.  Alan was also named one of the top 10 Media Executives in the Mediaweek 50 in 2010, and a Media All-Star and Ad Age Media Maven.  Alan is a summa cum laude graduate of Boston University, and has an MBA from Harvard Business School.
Profile

Trish Chuipek

President Midwest & Cross-Cultural

SHARPER INSIGHTS
The best leaders bring a unique perspective to the table. Trish’s breadth of experience from sales and brand management to retail brand marketing, from direct and digital marketing to media planning has given her a unique perspective for what it takes to develop successful business and marketing strategies.  

INSPIRING IDEAS
With a career grounded in innovation and creativity, Trish has been a marketing partner to some of the world’s greatest brands.  She oversees marketing innovation for clients like State Farm, H&R Block, JCPenney and the Illinois Lottery, to name a few.  Before joining OMD, she was Managing Director of Ogilvy’s direct and digital group, where they perfected the performance marketing practice using advanced analytics, modeling and good old fashioned marketing know-how to deliver for clients, including Kraft, Allstate, CDW and Suave. Trish spent 11 years working on the McDonald’s business perfecting “store as brand’” as a key strategy for McDonald’s.  Additionally, she started her career as a Brand Manager for LEGO toys where she drove branding, product and marketing innovation.

SUSTAINABLE RESULTS
Trish demands the best from her employees and holds everyone to be accountable and take pride in their work. Through her guidance and support, the Chicago office has become a place that fosters collaboration and excellence as evidenced by the growing number of new business and award wins.
Profile

Greg Castronuovo

President West

SHARPER INSIGHTS
Strategic insights, innovative ideas, and measurable results all lead to success in the West. Greg oversees OMD’s Los Angeles, San Francisco and Seattle offices, managing a wide array of global and U.S. based accounts in addition to strategic planning and business development. 
 
INSPIRING IDEAS
Greg brings over 20 years of experience in marketing, media and digital expertise to OMD, having worked for Initiative, NBC, FOX, World Wrestling Entertainment (WWE), and Virgin Mobile. Prior to joining OMD, Greg spent the last several years at Initiative New York where he managed the entertainment and innovation practice, including the CBS, Showtime, AOL and Fuse accounts. At Virgin Mobile, Greg helped launch the brand and their pay as you go service in the US. He also spent a decade in network television for NBC and FOX, developing campaigns for primetime programs and managing several of NBC’s first marketing partnerships with Yahoo! and AOL.
 
SUSTAINABLE RESULTS
Named an AdAge Media Maven in 2011, Greg has been recognized for his track record of innovation and the role he’s played in helping to expand OMD West’s roster of clients, doubling the size of our LA office. Greg’s relentless focus on content, innovation and the integration of media has helped OMD become one of the most successful media operations on the west coast.
Profile

Kathleen Brookbanks

President East

SHARPER INSIGHTS
We are only as good as the talent we surround ourselves with.  Kathleen has spent her career focusing on the people she works with, mentoring the talent that works for her and challenging people to deliver more than they think they can.  This has been evident from the time she started overseeing media training programs at Young & Rubicam right through the four years she spent heading up the Global Talent Management and Organizational Effectiveness practices for Omnicom Media Group.

INSPIRING IDEAS
Kathleen has 30 years of media experience, all spent at premier agencies like Y&R, Ogilvy & Mather, and Mindshare; working on well-known brands like Warner Lambert, Revlon, Johnson & Johnson and AT&T. Kathleen joined OMD Midwest in 2002 to help transition from separate creative agency media departments into a cohesive media company.  Most recently, Kathleen has stepped up to lead OMD’s East region with oversight of clients such as Hershey, Coty, Time Warner Cable, Eli Lilly and Monster.

SUSTAINABLE RESULTS
Kathleen’s reputation as a leader in managing companies through significant change has been well noted throughout her career. She received the Women to Watch award as a reflection of managing the two biggest media companies through these changes.  She continues to motivate and inspire the people she works with today.
Profile

Jonathan Haber

Chief Innovation Officer

SHARPER INSIGHTS
OMD is perpetually evolving to anticipate the marketplace and client needs. Under Jonathan’s leadership, OMD created and launched Ignition Factory in 2008, the most cutting edge media creativity unit in the business. Jonathan also designed the strategy and infrastructure to create Airwave, OMD’s advanced mobile marketing consultancy. Additionally, OMD’s lauded video game marketing group Zero Code falls under Jonathan’s purview.
 
INSPIRING IDEAS
The work produced from OMD’s specialty units is recognized industry wide and delivers solutions to clients that truly break through the clutter. From the first video in a physical magazine, to the first ad on the Kindle, to a groundbreaking start-up partnership with Flipboard, to a Super Bowl ad that talks directly to mobile phones, to Microsoft Kinect experiences – OMD is the agency for who our clients aspire to be tomorrow.
 
SUSTAINABLE RESULTS
Our work has been recognized throughout the industry for setting not only standards in creative uses of media but in effectiveness as well. OMD’s various specialty divisions have garnered clients over 50 awards in the last three years. Jonathan himself has been recognized with numerous honors, including being named Media All-Star by Mediaweek, Online All-Star by Media Magazine, Min’s 21 Most Intriguing People and a Next Gen Marketing Exec by Brief Magazine.
Profile

Tara Abrams Levine

Director Business Development

SHARPER INSIGHTS
It takes a creative approach to make media the most important part of marketing. As Business Development lead for the U.S., Tara guides and inspires our teams to deliver thoughtful, innovative solutions that address prospective clients' business issues. She acts as liaison to the consultant community and is the connective tissue that keeps our teams in sync with one another. She also spearheads marketing, affording OMD to be one of the most awarded agencies.

INSPIRING IDEAS
Tara brings 15 years of experience to OMD. Prior to joining OMD, Tara led business development for the New York offices of creative agencies Euro RSCG and Arnold. Having grown up in account management at DDB, coupled with a keen insight into the client mindset gained at the American Stock Exchange, she lends valuable oversight. Her creative agency experience means she can instantly find the story behind the challenge and marshal the resources needed to solve it.  She makes OMD- and by extension, our clients- look good.

SUSTAINABLE RESULTS
In her two years at OMD, Tara has helped lead the U.S. to numerous client wins including Levi’s, eHarmony, Activision and Toys“R"Us, while simultaneously defending and growing OMD’s current roster organically.  While Tara is on call for OMD at all hours, she is also on call for her husband and toddler daughter; a win-win situation.
Profile

Ben Winkler

Chief Digital Officer

SHARPER INSIGHTS
Automate and elevate.  Ben recognizes that digital thinking is the tool that can untether people from high-effort, low-value routines and unleash powerful work.  As CDO, Ben has led our “Digital@the Core” efforts, whereby our strategy and investment teams are infused with digital data, process and experience. These efforts have doubled-down on OMD’s commitment to digital:  creating a pervasive digital mindset while honing a class leading, dedicated digital strategic practice for our clients.
 
INSPIRING IDEAS
A 14-year expert in digital media, Ben made the jump to interactive from analog in the late ‘90s.  He joined OMD in 2011 after eight years at IPG, having built digital and integrated practices at both media-only and full-service agencies.   There, Ben created new client services including search and mobile; established centers of excellence in social and video; and built cross-training programs for all employees.  
 
SUSTAINABLE RESULTS
Ben is an expert at helping clients recognize the business value of digital.  Under his tenure, digital results, budgets and departments have grown exponentially.  His expertise has been sought from the Wall Street Journal and BusinessWeek, as well as the DMA and AAAA/IAB.  In his free time, Ben is a mentor with StreetSquash, where he combines his love of playing squash and helping kids, including his own.
Profile

A.J. Storinge

Chief Strategy Officer

SHARPER INSIGHTS
The industry is infatuated with data. Mountains of data absent of a true learning agenda are just facts in search of questions. A learning agenda shaped to answer the most critical questions will focus data with more powerful insights to grow a brand’s business. Constantly learning through success and failures evolves insights to inform strategy. A critical factor in generating sharper insights is collaboration and co-creation across all key stakeholders through the A&M process. Our strategy and business intelligence teams are fused together from brief to post to ensure the work is always getting stronger.

INSPIRING IDEAS
With 20+ years of agency experience, AJ’s passion is to generate inspiring ideas across a diversified portfolio of brands, translating client goals into award winning integrated communication strategies and “best in class” activation. Ideas that address a brand’s specific business challenge and must be measured to ensure there is an effective ROI are fundamental for success. During AJ’s three years leading PepsiCo at OMD, his teams have either won or been short listed on 75+ industry awards.

SUSTAINABLE RESULTS
AJ sets seismic personal challenges to learn and grow. Never having run more than three miles, in January 2012 he decided to carve a new path for self-improvement. By the end of the year, he completed two Tough Mudders, two 5Ks, a half marathon and a full marathon. During those training sessions, some of the most important lessons he learned was that 1) ones ambition should not outweigh ability, 2) goals/KPIs should not be adjusted but strategies need to be nimble, 3) success can be easily missed by complacency. AJ’s roots are in the finger lakes region of Central NY (Skaneateles pronounced 'skinny-at-las'). He lives in Glen Rock, NJ with his wife, daughter and son.
Profile

Christopher Geraci

President National Broadcast

SHARPER INSIGHTS
Satisfied clients require more than clout.  Chris and his team prove this every day as they manage the largest single concentration of TV expenditure in the U.S. marketplace.  Deals are negotiated, buys are placed, and commercials air for the most admired brands in the world, all with an unrelenting focus on high quality environments AND creative enhancements.
 
INSPIRING IDEAS
After working at BBDO for more than a decade, Chris played an integral role in the transformation of his media department into part of a full service media agency.  Transformation has also been a theme in his professional responsibilities.  Sensing change in the TV marketplace, Chris stayed ahead of the curve and by embracing the new paradigm, led the first agency team to create long-term agreements within digital video offerings of major media owners. This has evolved into a marketplace approach that incorporates digital into almost every deal and leverages traditional TV clout to deliver benefits to clients on multiple video platforms.

SUSTAINABLE RESULTS
Recently named one of the “Market Movers” by Broadcasting & Cable magazine, Chris is an industry leader who is a regular conference panelist and trade press contributor.   With a wife, three children and two step-children, Chris has a rewarding personal life as well.
Profile

DJ Martin

Chief Procurement Officer Omnicom Media Group NA

SHARPER INSIGHTS
Foresight and accountability ensure maximum performance. As Chief Procurement Officer for Omnicom Media Group, DJ works to ensure that our investment teams effectively and efficiently execute best-in-class procurement strategies in and across all media channels. DJ’s team champions the critical technology and research initiatives that further enhance the client-supplier relationship and quantifies any resulting performance improvements.

INSPIRING IDEAS
Having also worked client side, DJ understands that clients need to see the return in their marketing investments at the local, regional and global level. His experience includes serving 10+ years at Colgate-Palmolive, where he was responsible for the advancement of performance-based marketing and media agency relationships. At Pitney Bowes, DJ transformed its fragmented regional buying functions into a centralized, digitally enabled procurement organization. DJ was also a founding leader in Motorola’s global indirect procurement organization, seeing its evolution from infancy to a truly global sourcing operation.

SUSTAINABLE RESULTS
A certified Project Management Professional (PMP), D.J. received a B.S. in software engineering from ‘THE’ Ohio State University and an M.B.A. in international management from the Executive Program at Thunderbird School of Global Management.

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