2011 - 2013 Most
Awarded GLOBAL
Media Network

CANNES LIONS

An integrated communications agency delivering media and marketing solutions globally

Insights that
unlock demand
potential

Ideas that
ignite consumer
desire

Results that accelerate business performance

Our Story

Our Beginning

1996

Our Beginning

Optimum Media Direction (OMD) launches in France with the unification of BBDO, DDB and TBWA media operations. OMD Mexico quickly follows and the network is born.

The Year of Asia Pacific

1998

The Year of Asia Pacific

OMD formally establishes APAC operations opening offices in Hong Kong, China and Taiwan. OMD Hungary opens with Pepsi and Vodafone as foundation clients.

Our first Gold Lion in Cannes

1999

Our first Gold Lion in Cannes

OMD Hungary wins the agency’s first gold Lion at Cannes for Vodafone’s launch campaign. New offices open in Singapore, Thailand, Malaysia, Czech Republic, Greece and Poland.

OMD EMEA Launch

2001

OMD EMEA Launch

All Omnicom media buying operations across EMEA, united under the OMD brand. OMD opens offices in Argentina expanding LATAM regional capability.

OMD Global Agency of the Year

2003

OMD Global Agency of the Year

OMD named "Global Agency of the Year" by Advertising Age. RECMA names OMD as the world’s largest media network with billings of $19.3 billion. OMD formally establishes LATAM operations in Miami.

OMD Global Agency of the Year

2005

OMD Global Agency of the Year

OMD Colombia wins three Gold Lions in Cannes, the most won by an individual media agency. OMD named “Global Agency of the Year” by Advertising Age.

OMD Global Agency of the Year

2006

OMD Global Agency of the Year

OMD named Global Media Agency of the Year by Adweek and US Agency of the Year by Advertising Age. OMD maintains its position as the world’s largest media network with billings in excess of $26.3 billion.

OMD India Opens

2007

OMD India Opens

For the third year in a row, OMD retains its Gunn Report for Media title and is named the most competitive agency in the world by RECMA. OMD India opens with offices in Mumbai, Delhi, Bangalore and Chennai.

OMD Global Agency of the Year

2009

OMD Global Agency of the Year

OMD awarded US Media Agency of the Year by Advertising Age and Global Media Agency of the Year by Adweek.

OMD Global Agency of the Year

2011

OMD Global Agency of the Year

OMD wins more Cannes Lions and Effies than any other media agency globally. OMD named Global Agency of the Year by Adweek and US Agency of the Year by Advertising Age.

A Fresh Look

2012

A Fresh Look

OMD launches with a fresh look around the world celebrating over 15 years of extraordinary accomplishments. Find out how you can join and be a part of our story in 2012!

 

Our People

Profile

Daryl Simm

CEO Omnicom Media Group

SHARPER INSIGHTS
The best people deliver the best results.  As Chairman and CEO of Omnicom Media Group, Daryl is focused on OMD having the right management talent to deliver superior results for clients.  In both mature and emerging markets, attracting, developing and retaining strong leadership continues to fuel OMD’s accomplishments worldwide.

INSPIRING IDEAS
As the architect of Omnicom Media Group and the OMD global agency network, Daryl leverages his client and agency experience to deliver the right resources and relationships for client success.  Expanding shared services across the global network ensures OMD has access to the best analytics, trading platforms and operational capabilities in every market.

SUSTAINABLE RESULTS
Daryl joined Omnicom Media Group in 1998 after 13 years at P&G where he was VP of Worldwide Media and Programming.  Under his leadership, OMD has earned more awards and ‘Agency of the Year’ nominations than any other media agency.  Named Media Executive of the Year and Ad Age's Media Maven, Daryl is committed to supporting the long term success of OMD.  He’s been married for 26 years and resides in New York.
Profile

Mainardo de Nardis

CEO OMD Worldwide

SHARPER INSIGHTS
A dynamic vision for the future. As CEO of OMD Worldwide, Mainardo is delivering on an aggressive agenda for the global network: one agency unified by an ambitious vision and one way of working across geographies. The former CEO of both Aegis Media and Mediaedge:cia worldwide, Mainardo brings with him a wealth of proven experience and an entrepreneurial spirit.
 
INSPIRING IDEAS
For 30 years Mainardo has approached client relationships with the same passion and commitment since his 1st experience at Y&R Milan. A constant visionary, Mainardo was also a co-founder of one of Italy's 'third wave' ad agencies before moving from advertising to media communications to co-found Medianetwork, Italy’s first media independent, and later a European network of local media independents dedicated to breaking new ground. His inspiration ensures similar dedication among OMD’s 8,500 talented professionals across cultures and disciplines.
 
SUSTAINABLE RESULTS
Under his tenure, OMD has been named Global Media Agency of the Year by Adweek three times and recognized as the world’s most creative media agency for an unprecedented 8th time by The Gunn Report. RECMA also ranked OMD as number one globally. An internationally recognized thought leader in media innovation, Mainardo presided over the Cannes Festival’s Media Lions Jury in 2012. Mainardo sits on the Boards of Omnicom Media Group and of the Ad Council: he resides in NY and London with his family.
Profile

Andrew Lazzaro

Chief Brand Officer
OMD Worldwide

SHARPER INSIGHTS
A consistent and common voice wins.  As Chief Brand Officer Worldwide, Andrew is driven to elevate global performance with new tools, techniques and training programs.  Working on the client side for over 15 years, Andrew brings a fresh perspective to the agency on the challenges global brands are facing in an increasingly fragmented media universe.  Implementing smarter systems and consistent processes ensures client teams can effectively harness the power of OMD’s global network.

INSPIRING IDEAS
A six sigma black belt in marketing services, Andrew has leveraged data analytics to develop new business models and accelerate growth strategies for Microsoft, BP, MTV Networks, Harrah’s Entertainment and Virgin.  Managing the Johnson & Johnson account globally across 29 of the largest emerging markets puts process discipline to the test and provides the perfect platform to ensure new OMD capabilities consistently drive client value.

SUSTAINABLE RESULTS
As the former Chief Marketing Officer of Las Vegas Sands in Asia, Andrew developed the award winning ‘Be Magnificent’ campaign that fueled the launch of the world’s largest and most profitable integrated resort in Singapore.  Andrew has an MBA from the Harvard Business School and a BS in Commerce and Biochemistry from the University of Virginia.  He speaks Japanese, is an avid open ocean sailor and resides in New York.
Profile

Barry Cupples

GLOBAL CEO, INVESTMENT

SHARPER INSIGHTS
Leading change through innovation and thought leadership.  As the Global CEO of Omnicom Media Group’s investment capability, Barry is focused on continuously improving the performance, reputation and value-proposition of the group and its brands. Barry is passionate about developing the existing business model to drive change, especially around the development of new success metrics and the possibility of driving new currencies.
 
INSPIRING IDEAS
Barry was one of the pioneers in setting up Omnicom's media operations in Eastern Europe and growing OMG’ operations in Asia Pacific for the past six years. Under Barry’s leadership both entities grew to become significant forces within today’s global network. In Asia Pacific, Barry was the inspiration behind the success of Omnicom’s award winning media brands. Under his tenure, OMG agencies have won the coveted Campaign Agency of the Year title, four times in the five years measured.
 
SUSTAINABLE RESULTS
A man of insights, Barry shares his opinion on the industry, frequently through press articles, and as a speaker at regional and global events. Barry was part of the Cannes Media Lions Jury and recognized as an Agency Innovator by The Internationalist in 2011. Based now in London and frequently New York, Barry is married with two daughters and enjoys spending time with his family and pursuing in his free time his passion for historical research and his football team Arsenal FC.
Profile

Kate Stephenson

President Global Account Management

SHARPER INSIGHTS
Knowledge makes the difference. In the rapidly evolving media and consumer ecosystem, clients can’t afford to learn from scratch. They need proven knowledge that ensures a head start. As President of Global Account Management, Kate champions a philosophy built on consistent connectivity, where collective intelligence at OMD benefits the entire client community. From thought leadership to talent management, Kate drives best practice and applied learning across the global agency network.

INSPIRING IDEAS
The creator of our industry leading Global Account Management program, Kate has leveraged over 20 years of knowledge in media communications across Europe, Asia and North America to strengthen OMD leadership. In 1998, Kate joined OMD to establish operations across SE Asia and then moved to London as head of International Accounts across Europe. Clients including McDonald’s, Visa, Apple, Renault, Nissan, Vodafone and Intel rely on the efficient processes and effective teams Kate has helped architect and nurture.

SUSTAINABLE RESULTS
Named Woman to Watch by Ad Age International, Kate was appointed to the Omnicom Media Group Board in 2007. She is a Chicago based Brit, where she lives with her daughter. Kate has a first class honors degree in Industrial Economics from Nottingham University in the UK and is an avid horse rider, accomplished skier and speaks passable French and taxi Cantonese.
Profile

Jennifer Razor

Global Business Development Officer

SHARPER INSIGHTS
Creating the “aha moment.” Jennifer Razor, Global Business Development Officer, Omnicom Media Group, continuously strives to achieve that “aha moment” every time Omnicom Media Group approaches a new client. Jen’s ultimate job satisfaction comes from the excitement of understanding and solving difficult problems and creating a clear path and platform that keeps Omnicom Media Group and OMD at the top of our game.

INSPIRING IDEAS
Through efficacy, competency, viability and synergy, Jen seals collaborative energy across all divisions of our organization. She redesigned the organization’s approach to running key pitches, mapping a “pitch perfect” process. Jen joined OMD in 2007 as the North America business development head. Previously, she led business development at IPG’s Initiative.

SUSTAINABLE RESULTS
After joining the organization, Jen quickly jumped into the global arena, achieving immediate results including back-to-back global wins for Visa, HP and Intel and has since aided in winning billions of dollars in new business worldwide.

Our News

Careers

The Difference is our People

Ensuring we have the most strategic, analytical, innovative, energetic and genuine people is priority one. Select a country from the menu to find local opportunities.

OMD Worldwide

Mainardo de Nardis

CEO, Worldwide
195 Broadway
New York, NY
10007
USA
T: +212 590 7100

Asia Pacific

Steve Blakeman

CEO, APAC
3 Anson Road
#30-03 Springleaf Tower
Singapore
079909
T: +65 6876 6800

Europe, Middle East and Africa

EMEA

Nikki Mendonca

President, OMD EMEA
Seymour Mews House
26-37 Seymour Mews
London
W1H 6BN
UK
T: +44 (0) 20 7908 3400

Latin America

Julian Porras

CEO, Latin America
6205 Blue Lagoon Drive
Miami, FL
33126
USA
T: +305 341 2530

North America

Monica Karo

CEO, USA
195 Broadway
New York, NY
10007
USA
T: +212 590 7100

Local Sites

Asia Pacific

OMD Australia
OMD China

Europe, Middle East and Africa

EMEA

OMD Ireland
OMD Belgium
OMD UAE
OMD Manning Gottlieb
OMD UK

Latin America

OMD Mexico

North America

OMD United States