2017 MEDIA NETWORK
OF THE YEAR

CANNES LIONS FESTIVAL OF CREATIVITY

An integrated communications agency delivering media and marketing solutions globally

Insights that
unlock demand
potential

Ideas that
ignite consumer
desire

Results that accelerate business performance

Our Story

Our Beginning

1996

Our Beginning

Optimum Media Direction (OMD) launches in France with the unification of BBDO, DDB and TBWA media operations. OMD Mexico quickly follows and the network is born.

The Year of Asia Pacific

1998

The Year of Asia Pacific

OMD formally establishes APAC operations opening offices in Hong Kong, China and Taiwan. OMD Hungary opens with Pepsi and Vodafone as foundation clients.

Our first Gold Lion in Cannes

1999

Our first Gold Lion in Cannes

OMD Hungary wins the agency’s first gold Lion at Cannes for Vodafone’s launch campaign. New offices open in Singapore, Thailand, Malaysia, Czech Republic, Greece and Poland.

OMD EMEA Launch

2001

OMD EMEA Launch

All Omnicom media buying operations across EMEA, united under the OMD brand. OMD opens offices in Argentina expanding LATAM regional capability.

OMD Global Agency of the Year

2003

OMD Global Agency of the Year

OMD named "Global Agency of the Year" by Advertising Age. RECMA names OMD as the world’s largest media network with billings of $19.3 billion. OMD formally establishes LATAM operations in Miami.

OMD Global Agency of the Year

2005

OMD Global Agency of the Year

OMD Colombia wins three Gold Lions in Cannes, the most won by an individual media agency. OMD named “Global Agency of the Year” by Advertising Age.

OMD Global Agency of the Year

2006

OMD Global Agency of the Year

OMD named Global Media Agency of the Year by Adweek and US Agency of the Year by Advertising Age. OMD maintains its position as the world’s largest media network with billings in excess of $26.3 billion.

OMD India Opens

2007

OMD India Opens

For the third year in a row, OMD retains its Gunn Report for Media title and is named the most competitive agency in the world by RECMA. OMD India opens with offices in Mumbai, Delhi, Bangalore and Chennai.

OMD Global Agency of the Year

2009

OMD Global Agency of the Year

OMD awarded US Media Agency of the Year by Advertising Age and Global Media Agency of the Year by Adweek.

OMD Global Agency of the Year

2011

OMD Global Agency of the Year

OMD wins more Cannes Lions and Effies than any other media agency globally. OMD named Global Agency of the Year by Adweek and US Agency of the Year by Advertising Age.

A Fresh Look

2012

A Fresh Look

OMD launches with a fresh look around the world celebrating over 15 years of extraordinary accomplishments. Find out how you can join and be a part of our story in 2012!

 

Our People

Profile

Daryl Simm

CEO, Omnicom Media Group

SHARPER INSIGHTS
The best people deliver the best results.  As Chairman and CEO of Omnicom Media Group, Daryl is focused on OMD having the right management talent to deliver superior results for clients.  In both mature and emerging markets, attracting, developing and retaining strong leadership continues to fuel OMD’s accomplishments worldwide.

INSPIRING IDEAS
As the architect of Omnicom Media Group and the OMD global agency network, Daryl leverages his client and agency experience to deliver the right resources and relationships for client success.  Expanding shared services across the global network ensures OMD has access to the best analytics, trading platforms and operational capabilities in every market.

SUSTAINABLE RESULTS
Daryl joined Omnicom Media Group in 1998 after 13 years at P&G where he was VP of Worldwide Media and Programming.  Under his leadership, OMD has earned more awards and ‘Agency of the Year’ nominations than any other media agency.  Named Media Executive of the Year and Ad Age's Media Maven, Daryl is committed to supporting the long term success of OMD.  He’s been married for 26 years and resides in New York.
Profile

FLORIAN ADAMSKI

CEO, OMD Worldwide

SHARPER INSIGHTS
In a time of pivotal change and innovation at the speed of light, Florian provides strong leadership for OMD’s present as well as an ambitious and daring vision for the future. He lives and breathes the OMD spirit of constantly challenging the status quo, being excited by ideas that aim to change the world of marketing, and never resting until you come results that are truly business relevant.

INSPIRING IDEAS
Florian has been shaping OMD’s identity for more than 20 years. He started his career with Omnicom Media Group Germany in 1997 and has since held different leadership positions within the group, managing major key accounts and being behind numerous award winning campaigns. With his dynamic personality and his passion for growth he inspires everyone who works with him. Still, Florian believes himself to be in an even more rewarding situation, having the pleasure of working alongside more than 10,000 talented OMDers around the globe who inspire him every day.

SUSTAINABLE RESULTS
A very focused businessman, Florian is absolutely certain that marketing is an important lever for business growth. Therefore he passionately dedicates himself and the work of his teams to increasing the value of communication for OMD’s clients. He strongly believes in openness and transparency, making them his guiding principles for every relationship – from OMD’s people, to our partners and, of course, our clients.
Profile

Monica Karo

Chief Client Officer, OMD Worldwide

SHARPER INSIGHTS
The world is as big as you make it. In her 18 years in Omnicom media roles, Monica Karo has contributed to the growth of important client brands like Apple. Now, in her latest role as CEO of OMD U.S., she has the opportunity to do as much for an agency brand as she did for those clients.

INSPIRING IDEAS
Before joining OMD, Monica worked at TBWA\Chiat\Day, holding several positions including Media Director North America and Chief Media Officer Worldwide. The heritage of innovation and idea generation at OMD draws from the heritage of Omnicom's creative agencies. This now coupled with advanced analytics, tools, business intelligence and digital at the core has delivered phenomenal growth for clients around the globe.

SUSTAINABLE RESULTS
Monica has been named “Leader of the Year” by the Los Angeles Advertising Agency Association, a first in the media community. She also serves on the Board of Directors for Omnicom Media Group (OMG) and the Los Angeles Board of Governors of The Paley Center for Media.
Profile

Kate Stephenson

CHIEF OPERATING OFFICER, OMD WORLDWIDE

SHARPER INSIGHTS
Knowledge makes the difference. In the rapidly evolving media and consumer ecosystem, clients can’t afford to learn from scratch. They need proven knowledge that ensures a head start. As Chief Operating Officer, Kate champions a philosophy built on consistent connectivity, where collective intelligence at OMD benefits the entire client community. From thought leadership to talent management, Kate drives best practice and applied learning across the global agency network.

INSPIRING IDEAS
The creator of our industry leading Global Account Management program, Kate has leveraged over 20 years of knowledge in media communications across Europe, Asia and North America to strengthen OMD leadership. In 1998, Kate joined OMD to establish operations across SE Asia and then moved to London as head of International Accounts across Europe. Clients including McDonald’s, Apple, Renault, Nissan, PepsiCo and Intel rely on the efficient processes and effective teams Kate has helped architect and nurture.

SUSTAINABLE RESULTS
Named Woman to Watch by Ad Age International, Kate was appointed to the Omnicom Media Group Board in 2007. She is a Chicago based Brit, where she lives with her daughter. Kate has a first class honors degree in Industrial Economics from Nottingham University in the UK and is an avid horse rider, accomplished skier and speaks passable French and taxi Cantonese.
Profile

Barry Cupples

GLOBAL CEO, INVESTMENT, OMNICOM MEDIA GROUP

SHARPER INSIGHTS
Leading change through innovation and thought leadership.  As the Global CEO of Omnicom Media Group’s investment capability, Barry is focused on continuously improving the performance, reputation and value-proposition of the group and its brands. Barry is passionate about developing the existing business model to drive change, especially around the development of new success metrics and the possibility of driving new currencies.
 
INSPIRING IDEAS
Barry was one of the pioneers in setting up Omnicom's media operations in Eastern Europe and growing OMG’s operations in Asia Pacific for the past six years. Under Barry’s leadership both entities grew to become significant forces within today’s global network. In Asia Pacific, Barry was the inspiration behind the success of Omnicom’s award winning media brands. Under his tenure, OMG agencies have won the coveted Campaign Agency of the Year title, four times in the five years measured.
 
SUSTAINABLE RESULTS
A man of insights, Barry shares his opinion on the industry, frequently through press articles, and as a speaker at regional and global events. Barry was part of the Cannes Media Lions Jury and recognized as an Agency Innovator by The Internationalist in 2011. Based now in London and frequently New York, Barry is married with two daughters and enjoys spending time with his family and pursuing in his free time his passion for historical research and his football team Arsenal FC.
Profile

Elizabeth Buchanan

PRESIDENT GLOBAL TRANSFORMATION, OMD WORLDWIDE

SHARPER INSIGHTS
At OMD, Elizabeth is responsible for identifying insights that will drive global initiatives, both for the transformation of clients and the business itself. As we are in a world that is constantly changing, consumers are harder to connect with than ever, and so the quality and depth of insights are the heart of any successful business strategy. With over 20+ years’ experience across the marketing and advertising spectrums, from being a media practitioner to founding a successful full-service digital agency, Elizabeth has built her career on the power of insights.

INSPIRING IDEAS
Elizabeth believes the best ideas often come from the most unexpected places, and is excited to further develop global culture and people strategies to support this for all 11,000+ OMDers. OMD has built its success on a heritage of being the most creative media agency, and we are taking that DNA into the future with great gusto. We know that our clients strive to be successful through the creation and execution of brilliant ideas, and Elizabeth and the whole OMD team are committed to generating results that are nothing short of excellent. Elizabeth often finds inspiration from her family of five children and husband who are enjoying their new home in Brooklyn, New York.

SUSTAINABLE RESULTS
Tangible, commercial outcomes are ultimately what OMD is in the business of delivering. Elizabeth has previously been a client at Macquarie Bank and Uber, been a founding member of the Yahoo! team in APAC, owned responsibility for managing 20+ P/Ls at the WPP holding-group level in Australia, and also founded and successfully sold her own digital agency. Her wide-ranging experience on all sides of the marketing ecosystem allows Elizabeth to offer powerful perspective in transforming client/agency structures, remuneration models, new business, marketing and people/culture worldwide – always with a laser focus on results.

Our News

Careers

The Difference is our People

Ensuring we have the most strategic, analytical, innovative, energetic and genuine people is priority one. Select a country from the menu to find local opportunities.

OMD Worldwide

Florian Adamski

CEO, Worldwide
10 Regents Wharf
All Saints Street
London
N1 9RL
UK
T: +44 (0) 20 7908 3400

Asia Pacific

Stephen Li

CEO, APAC
3 Anson Road
#30-03 Springleaf Tower
Singapore
079909
T: +65 6876 6800

Europe, Middle East and Africa

EMEA

Florian Adamski

CEO, Worldwide
10 Regents Wharf
All Saints Street
London
N1 9RL
UK
T: +44 (0) 20 7908 3400

Latin America

Julian Porras

CEO, Latin America
6205 Blue Lagoon Drive
Miami, FL
33126
USA
T: +305 341 2530

North America

John Osborn

CEO, USA
195 Broadway
New York, NY
10007
USA
T: +212 590 7100

Local Sites

Latin America

OMD Mexico

North America

OMD United States